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- DJ SKEE MAKES BILLBOARD’S “POWER PLAYERS: 30 UNDER 30″ LIST
- Machete goes Lowriding with Mister Cartoon
- Devi Dev’s Doing it BIG Tonight on her way out of L.A.
- Cashmere Event Recap: Rock the Bells 2010
- Skeetox Starts the Sunset Strip Music Festival With A Bang
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DJ SKEE MAKES BILLBOARD’S “POWER PLAYERS: 30 UNDER 30″ LIST
August 25th, 2010
Each year, Billboard Magazine asks their readers submit nominations to make the coveted top “30 under 30” Power Players list. This list truly depicts the “who’s who” in the world of young executives and names that have made the list in the past include Facebook founder Mark Zuckerberg as well as other notable honorees that are already heading companies in their 20s.
With over 200 nominations submitted this year, Billboard editors were faced with the tough decision to narrow the list down to just 30 of the top, rising industry executives that are driving the industry forward with their creative and business vision. Not surprisingly, the homie DJ Skee is among the list of successful names that has topped the list this time around.
At only 26, DJ Skee has quickly become a music industry tastemaker and is constantly tapped by the hottest artists, record labels and brands for his unique ability to help guide them to the next level. In addition to having a radio show on KIIS-FM (LA) and four Sirius XM shows, DJ Skee is also the founder of Skee.TV, a multimedia music, marketing and production company, where he has worked with artists ranging from Snoop Dogg to Travis Barker, created innovative marketing campaigns for top Fortune 500 companies and produced some of the hottest videos around. This has been an exciting year for DJ Skee and SkeeTV and we look forward to continuing the momentum!
Check out DJ Skee doing his thing at Skeetox tonight at the Roxy! Head over to Skeetox.com for more info.
Machete goes Lowriding with Mister Cartoon
August 25th, 2010To celebrate the upcoming Twentieth Century Fox film Machete, starring Danny Trejo, SA Studios and Mister Cartoon have produced a series of lifestyle videos in anticipation for the film’s release.
The first video, directed by SA Studios own, Estevan Oriol, kicks off the series with some ‘O.G.’ lowriding. Danny Trejo and Mister Cartoon go cruising through the streets of historic East L.A., where the “lowriding” culture is huge. Watch the clip below, as Cartoon takes Danny for a ride with his Lifestyle Car Club, while discussing the history and culture of lowriding.
And if you haven’t seen it yet, be sure to check out the trailer for Machete below. Based off of the trailer for the 2007 Quentin Tarentino and Robert Rodriguez directed Grindhouse double feature, the film also stars Jessica Alba, Michelle Rodriguez, Cheech Marin, Steven Seagal and Robert DeNiro. Machete hits theaters Friday, September 3rd.
Devi Dev’s Doing it BIG Tonight on her way out of L.A.
August 24th, 2010
It’s official, KDAY’s Devi Dev, is taking her sultry voice to Houston! This quintessential L.A girl will be joining Houston’s KBXX 97.9 The Box beginning September.
Devi Devi joined the legendary 93.5 KDAY where she rocked the airwaves as an On-Air personality, eventually serving as APD and Music Director, handling all the behind the scene’s at the station. Devi Dev’s impact on Los Angeles is undeniable, and the time has come for her to move on, and of course, she’s going out in style.
Join Devi Dev tonight at her going away party at Bubble Gum LA (Blu Monkey Lounge on Hollywood Blvd & Western) to celebrate all that she has accomplished here in Los Angeles and wish her well on her next journey.
U-N-I and Kendrick Lamar will be in attendance, while DJ Eque, Mister A.D (93.5 KDAY), Justin Credible (Power 106) and SourMILK (Power 106), and DrewByrd will be DJing. Plus Terrace Martin and Devi Dev will be giving you a preview of “Here, My Dear”.
On behalf of the Cashmere Crew, we want to say we’ll miss you Devi Dev and wish you the best of luck in all your future endeavors in Houston.
Cashmere Event Recap: Rock the Bells 2010
August 23rd, 2010
Rap legends gathered this past Saturday night in San Bernardino for Rock the Bells. Snoop Dogg, Slick Rick, the Wu-Tang Clan, A Tribe Called Quest, Rakim, and others each performed one of their classic albums from start to finish. This was an unbelievable line-up that true hip-hop fans were dying to attend.
The most anticipated performance of the night was turned in by former Fugees band member, Lauryn Hill. L Boogie gave an amazing performance as fans were extremely happy to see her rock the stage performing her hits “Doo Wop (That Thing)”, “Lost Ones”, and the Fugee song, “Ready or Not”.
A Tribe Called Quest took to the main stage performing their legendary LP, Midnight Marauders. A revitalized Tribe Called Quest displayed why Q-Tip and Phife remain the gold standard of rap duos, trading off bars perfectly. After performing the entirety of their 1993 classic, the two brought out former member Jarobi, plus a surprise appearance from Busta Rhymes, whose spit his verse from “Scenario” that turned the head-nodding crowd into rowdy heads.
The Wu-Tang Clan (with Method Man, RZA, Raekwon, Ghostface, GZA, and Inspectah Deck all in attendance) got started on their hip-hop classic, Enter The Wu-Tang (36 Chambers), the audience responded by collectively throwing their W’s up in the air. All the Clan had to do was play “Can It Be All So Simple” and exhort crowd members to hold up their lighters and the crowd complied with sea flame began to illuminate the dark crowd.
Last, but not least, was the headliner of the show, Snoop Dogg. Strolling onto the stage with the famous Doggystyle album cover constructed as stage backdrop, the Boss Dogg brought out a slew of guests to run through his first album, including: RBX, The Lady of Rage, Daz, and Kurupt, with a special video cameo appearance by Dr. Dre. The Doggfather was on his home turf and sounded just as crisp as he did some 20 years ago. Snoop’s video skits gave emphasis to his performance. No other artist had the amazing video background and effects like Snoop.
Some of the Cashmere crew were in attendance, and all can attest that the long wait in line, under the hot sun was well worth it. As seeing these legends perform at Rock the Bells is a one in a life time event.
Check out some of the performances from this past weekend’s all-star musical event below.
Skeetox Starts the Sunset Strip Music Festival With A Bang
August 20th, 2010
August 25th marks the beginning to the Sunset Strip Music Festival and DJ Skee is set to start the weekend off with a bang, or should we say, with napalm. Skee’s own SKEETOX event at the Roxy Nightclub will feature tons of special guests to a line-up that includes legendary acts Paul Wall, Strong Arm Steady, and Mr. X to tha Z himself, Xzibit.
Since its launch, SKEETOX has become the hottest live show in LA featuring performances by artist like Snoop Dogg, Chamillionaire, Lil’ Jon, Mike Posner, Asher Roth, Cali Swag District, Ray J, and Miguel. The innovative live stage show features a seven person band, light show, background singers and DJ Skee on the turntables.
For more information on SKEETOX, go to head over to SKEETOX.com. And check out the video for this week’s upcoming show below and highlights from a previous SKEETOX featuring Lil’ John.
Dom Kennedy B-Day Bash at The Roxy This Friday
August 19th, 2010
This Friday, August 20th, underground hip-hop in Los Angeles will be given the main stage at Hollywood’s world famous Roxy Theater on Sunset! Leimert Park native, Dom Kennedy is celebrating his birthday by performing his latest album, From The Westside, With Love, along with performances from special surprise guests. Dom will also be unveling his Limited Edition JBC x DOM Kennedy collaboration shirts to be sold at the show.
DJ Drewbyrd will be handling the the 1s and 2s for the night’s festivities, spinning on the popular NUMARK V7 turntables. The show is open to all ages with doors opening at 9PM.
Pre-sale tickets for the event can be purchased online at JustBeCool.net for $15. And check out the video below hyping up this Friday’s event featuring Terry Kennedy, Levi Maestro (Maestro Knows), Mikey Rocks & Chuck Inglish (The Cool Kids), Kendrick Lamar, Fashawn, Polyester, OverDoz., Skeme, Mizzle (JBC) and Hit Boy (Surf Club).
Is Facebook Moving in on Foursquare’s territory?
August 18th, 2010
Location based check-in applications for mobile phones such as foursquare and Gowalla have turned life into somewhat of a virtual game. Users can use the tool to let friends know where they’re at and what they are up to—they can even earn badges along the way that social networking slackers incentive for getting out of the house and moving around. But, what started out as a simple idea is now going to a whole new level.
Facebook is expected to announce its leap into the world of location-based social networking. This new venture may to wipe out all the competition as well as make “checking-in” at locations a common, everyday practice. Facebook’s decision is expected to allow third party applications, but its half-a-billion users will most likely overwhelm competitors such as HotPotato, Gowalla and Loopt.
FourSquare’s CEO Dennis Crowley, however, isn’t running scared, stating on twitter, “Ah, check-ins are just ‘Act 1′ of the @foursquare story. We getting ready to roll out Act 2 and Act 3. 
”
We at Cashmere are avid foursquare users and will be paying close attention to how this plays out. What do you think about Facebook’s new endeavor into the word of location-based social media?
Style Network’s 2nd Annual “Give & Get Fete” Fundraiser Benefiting Dress for Success
August 17th, 2010
Last night, Style Network held their 2nd Annual “Give & Get Fete” fundraiser benefiting Dress for Success at the Soho House in West Hollywood. Cashmere Agency was there to support the good cause and was wowed by the experience. Garcelle Beauvais was the beautiful host for this year’s festivities. The fundraiser was a huge success with a fantastic evening filled with celebrities including Elise Neal, Ali Fedotowsky, Audrina Patridge; complimentary spa treatments, gifting suites, a silent auction, and more. Not to mention the bottomless supply of red and white wine along with delicious sweets for guests. If anyone knows how to properly pamper the ladies, Style Network and their staff are the experts!
All of the funds earned through ticket sales and the silent auction will go directly to Dress for Success. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive not only in work, but in life. We thank Style Network for the generous invite and congratulate them on the success of the charitable event.
To see more photos from last night’s glamorous event, please visit MyStyle.com and to find out more on how you can help Dress for Success, please visit their website.
Cashmere Event Announcement: Ableton Live Workshop
August 17th, 2010
FREE EVENT TONIGHT! Come see a Cashmere fave, Thavius Beck for Production 101 at the Downtown Independent!
Look, Learn, and Listen at one of the most unique events in Los Angeles tonight from 7pm-Midnight.
Thavius Beck (Photo courtesy of Azul 213 Amaral)
Don’t miss this unique opportunity to learn about the most creative piece of music software available, and to see three incredibly talented electronic musicians apply what they’ve learned right before your very eyes.
The Production 101 workshop event returns in full form tonight at the Downtown Independent theatre. For those of you who attended last month’s hit event, you have a good idea of what to expect, for those of you who missed it, this is the breakdown:
7pm-9pm: Thavius Beck, certified Ableton Live trainer and Dubspot Instructor will host a workshop on production tips and techniques using Ableton Live. He’ll cover whatever topics that are most relevant to those in attendance, he’ll get to as much as he can in the time provided, and answer questions briefly afterwards.
9pm-10pm: DJ HERU, the resident DJ, will be spinning and pushing the limits of the Independent’s brand new sound system.
10pm-Midnight: Performances from a trio of artists.
K-the-I??? will be doing an instrumental set with the Launchpad, while Jeremy Ellis will be showing off his MPC skills along with Free The Robots.
Live visuals for the entire night will be provided by OICHO Video. The entire night is FREE, thanks to Dubspot, Ableton, and Novation.
Check out the video below of Ableton Live Video Tutorial ‘Chopping Samples’ with Thavius Beck and we hope to see you there tonight!!!
Game Preps for R.E.D. Album with Brake Lights Mixtape
August 16th, 2010
The reaction most individuals have when they hear the title of Game’s upcoming fourth album R.E.D. is that the west coast rapper must be paying tribute to his gang affiliation with ‘The Bloods’ street gang. In fact it has nothing to do with the bloods, instead being short for ‘rededicated’. Speculation that he would retire after his third album turned out to be false as he’s releasing his new album is set to release August 24, 2010. R.E.D. also marks Game’s return to Interscope, the label that released his first album before the conflict with labelmate 50 Cent.
But in the meantime, Game is giving his fans a brief teaser by with his new Brake Lights mixtape. Produced by the legendary Cool & Dre and hosted by DJ Skee, Brake Lights already has Twitter peeps buzzing as he collaborated with artists like Akon, Nas, Robin Thicke, and Snoop Dogg. It’s definitely a must-listen, especially for the tracks “Phantom Of The Opera” and “Hustlin (Champions Anthem)”.
Game’s Brake Lights mixtape has already more than 35,000 downloads in just its first month of release. You can download your copy here. And don’t forget Game’s new album R.E.D. hit stores August 24th.
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