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Archive for November, 2007
Cashmere Agency Panel at the Mobile Marketing Forum
Wednesday, November 21st, 2007
Cashmere Agency’s definition of the word “urban”:
- the new renaissance
- encompassing anything young
- hip
- forward-thinking
- multicultural
- street-smart
- cutting edge
- defining and creating trends
The Cashmere Agency was selected to provide their expertise in urban youth marketing for the Mobile Marketing Association’s (MMA) event “Mobile Marketing Forum 2007″ which took place last week at the Bonaventure Hotel (Downtown Los Angeles).
Our team participated in a panel, basically to give MMA members insight on marketing to urban youth in the mobile media space. Picture a group of fashion forward, multi-cultural young adults, with style ranging in fashions from fresh AF1’s, baseball caps, to flip-flops and cargo shorts, speaking on a panel to a group of suits and shiny shoes. Not your every day scenario.
We were asked questions on all subject matters relating to mobile phones and ended up providing alternatives and suggestions on how to enhance current and future strategies. The team also had an entourage waiting for them with more questions after the panel!
Just another interesting day for us at the Cashmere Agency, and reinforced what we already know…immersion and interaction with your target demographic is key!
EMBRACE THE RENAISSANCE
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Cashmere Agency, Events, PressRecent Cashmere Happenings
Wednesday, November 14th, 2007
Well we have had our hand in many things these past few weeks, you know the usual work along with some dope events. Not only does the Cashmere team work hard, but we play hard also; so we let the inner gamer out and hit up the EforAll Expo at the LA Convention Center. The expo is the place to find all the hottest and latest trends coming up in the Gaming industry, not to mention you can play a lot of video games that have yet to hit the shelves.
GO TV was also featuring our very own artist Murs on an episode for the expo, so he got to jump the lines and play the games first. Check out what else is going on with Murs on www.stampedemanagement.com or on www.myspace.com/murs
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