Cashmere Agency Panel at the Mobile Marketing Forum

Cashmere Agency’s definition of the word “urban”:

• the new renaissance
• encompassing anything young
• hip
• forward-thinking
• multicultural
• street-smart
• cutting edge
• defining and creating trends

The Cashmere Agency was selected to provide their expertise in urban youth marketing for the Mobile Marketing Association’s (MMA) event “Mobile Marketing Forum 2007″ which took place last week at the Bonaventure Hotel (Downtown Los Angeles).

Our team participated in a panel, basically to give MMA members insight on marketing to urban youth in the mobile media space. Picture a group of fashion forward, multi-cultural young adults, with style ranging in fashions from fresh AF1’s, baseball caps, to flip-flops and cargo shorts, speaking on a panel to a group of suits and shiny shoes. Not your every day scenario.

We were asked questions on all subject matters relating to mobile phones and ended up providing alternatives and suggestions on how to enhance current and future strategies. The team also had an entourage waiting for them with more questions after the panel!

Just another interesting day for us at the Cashmere Agency, and reinforced what we already know…immersion and interaction with your target demographic is key!

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