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Archive for November, 2008
Tummy Full? Watch Snoop Dogg’s Father Hood To Unwind
Friday, November 28th, 2008
Gather The Family This Thanksgiving Weekend!
Snoop Dogg’s Father Hood
Premiers this Sunday 10:30/9:30c.
Only on E!
Check local listings for channel
No Comments » | 
Cashmere AgencyWhat are you thankful for?
Wednesday, November 26th, 2008
We would like to wish everyone a Happy Thanksgiving! There is nothing better than good food, and spending time with friends and fam. Please be safe and stay blessed this holiday weekend…. oh and don’t forget to watch the Macy’s Thanksgiving Day Parade!
60 Years of Soles and Stripes
Monday, November 24th, 2008
A warehouse in Brooklyn was the setting for Adidas 60th anniversary on Thursday night. The entire front of a warehouse building was draped with a print of a giant cartoon house. Inside there were two levels, both big open spaces, with set-like rooms and vintage furnishings—a kitchen, living room, dining rooms, with free fried chicken, mac n’ cheese, pizza, beer and champagne all night, and it never ran out—and no lines! Also, the Phenomenal Handclap Band played and Touch of Class DJ’d.
Flashback Friday Videogame Edition
Friday, November 21st, 2008
Remember back in the day when the video games didn’t have wireless controllers or crazy graphics? That’s right we’re takin’ it back to the day of the joystic and 2 buttons…
Remember these games?
Vanity Fair Portraits
Wednesday, November 19th, 2008
Vanity Fair Portraits: Photographs 1913-2008 is the first major exhibition to bring together the magazine’s historic archive of rare vintage prints with its contemporary photographs. The exhibition explores the ways in which photography and celebrity have interacted and changed through out the years.
The Los Angeles presentation at the Los Angeles County Museum of Art (LACMA), which is sponsored by Burberry, will be the only U.S. stop on the exhibition’s international tour. It runs from today October 26, 2008 through March 1, 2009 at the Hammer Building make sure and check it out.
Current Trends In The Music Industry
Monday, November 17th, 2008
Ryan Ford, the Director of Creative Strategy here at the Cashmere Agency will take part in the Current Trends in The Music Industry panel hosted by BMI tomorrow at Zune L.A.. Discussion will include many topics regarding the current state of the music industry. The panel will examine the pros and cons of the changes that are currently taking place, as well as new ventures that have emerged and innovative marketing strategies used to launch artists.
Panelists include: Ryan Ford, Tony Abner, Esq., Rodney Jerkins, James Lopez, Soren Shafft, Brian Postelle, Kevin Hall and Mickey Factz, who will also perform.
The Cashmere Crew is at it again!
Friday, November 14th, 2008
That’s right the Cashmere Crew is at it again. Packing party time!!!!
Snoop Dogg’s Father Hood Season 2 coming Thanksgiving weekend.
Headphones are the new fashion accessory
Wednesday, November 12th, 2008
Remember when it was cool to have the white Apple ear buds? well those are out and full sized stereo headphones are in. The new wave in personal audio equipment has been highly influenced by the fashion industry, companies like Phiaton have been developing and releasing high quality headphones that not only sound good, but make you look good too. Priced at $250 the Phiathon Moderna Series headphones are engineered with a carbon fiber enclosure for accurate response and high quality audio. Hear the finer music details for the ultimate rockin’out experience where ever you go.
SEMA 2008 Recap
Monday, November 10th, 2008
Each year the SEMA show provides an opportunity for the specialty automotive industry folks to come together, network, display and promote their products. It also provides a showcase for all sorts of new products to be presented for the first time. Due to the economy and the Green movement the SEMA show was a little different this year.
As always customization is king, not only in the looks department but also in the speed and performance areas. Companies in the auto industry have had to go back to the drawing board to create new items that make you “look cool” and stand out from everyone else that has the same car as you… This is easy when it comes to the lookin’ fly aspect, but it isn’t a quick process when enhancing the performance of a hybrid. Many companies introduced green performance alternatives for those thinking about souping up their Smart Car while staying eco friendly. Others stuck to the traditional foundations of speed… true horsepower. Their green alternative is replacing horsepower with man power, and switching out 4 wheels for 2. You want to go green? simple solution… ride a bike.
Overall this year’s show was a good one, expect to see a lot more color in the world of rides and rims… Check out some of my faves from the show.
Custom pin striped iPhone case – Hot Rods are known for some crazy pin striping. World Famous Von Hot Rod did up my case… one of a kind!
Custom Bentley Continental – check out that kit!
The next Batmobile a Smart Car??
30 in. wheels + blue paint = Smurf mobile with swagger
Change the Game
Friday, November 7th, 2008
During his historic acceptance speech, President Elect Barack Obama graciously thanked many of the people that made his run for the White House so successful. And while Obama’s campaign rightfully touched on numerous hot button issues and moving philosophic ideals, it had to be effectively and consistently communicated.
Being the marketing heads that we are here at Cashmere, we decided to break out a few of the strong points that we noticed. Obama has the chance now to change the world and how we look at it, he’s already changed enhanced our vision!
Cashmere Observations of the Obama – Marketing – Positioning – Branding Campaign
1. Simplicity. A majority of the population thinks that our country is going in the wrong direction, hence Obama’s focus on the word “Change.”
2. Consistency. Did you notice that the one consistent word/theme always present in his messaging was the word “change”? You saw it everywhere—in everything from creative billboards to t-shirts, stickers to yard signs, e-mail blasts to text messages. He repeated the message over and over and voters identified him with the concept.
3. Relevance. By his relentless focus on change, he forced his opponents to devote much of their campaign time discussing changes they proposed for the country. And how their changes would differ from the changes that he proposed.
4. Social Network. His campaign utilized and/or created the tools that let people (especially new voters) get engaged easily and in a manner with which they were already familiar. Both on and offline, it was very easy for people to participate. a Facebook application that let users remind their network to vote for their candidate of choice in the U.S. presidential election by “donating” their Facebook status, the Obama team really embraced the new renaissance.
5. On the Move. Did you get an Obama text, either directly from his campaign or from a friend that forwarded it? Strategies like the first political campaign app introduced for Apple’s iPhone (which included an Obama “Countdown to Change” calendar that ticked off the seconds until Election Day) to Obama’s use of communication methods that like texting were embraced. Many of these had previously been ignored but when used properly they allowed his message to reach specific demographics instantly—with a device that was already right in their hand.
6. Get that Paper. A template that provided a record-breaking amount of donations was built upon gaining small sums of money from a huge amount of people. While the Obama campaign had no shortage of large donations from the usual streams, the ability to donate through the internet, allowed for a grassroots, bottom-up model that gave people the feeling of actually being able to help the cause—and eventually change the world.
No Comments » | Cashmere Agency, Obama, grassroots marketing, millenials, social network, viral marketing
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