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Archive for April, 2009
Cashmere At MUSEXPO 2009!
Wednesday, April 29th, 2009
On Monday the Cashmere family attended the MUSEXPO conference hosted at the London in West Hollywood, which included sponsors from EA Sports, Sonicbids, Billboard, House Of Blues and many more! Ted Chung, Chairman of Cashmere Agency was part of the speaking panel this year and was able to share his thoughts and insights about the entertainment industry.
MUSEXPO’s purpose is to bring friends together from the global radio, A&R, film/TV music supervision, management, live enteratinment, publishing, new media and artist management communities to engage in creative dialouge and establish fresh business relationships with those who possess passion for music.
Check out Ted in the photos below:
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UncategorizedExpedition Cinco!
Monday, April 27th, 2009
This year for Cinco De Mayo, beer brand Dos Equis has launched a new campaign which is focused around a mobile marketing tour featuring branded off-road vehicles and unique sampling teams. The two weeks leading up to Cinco De Mayo, expedition teams will travel in Dos Equis’ vehicles to various media targets handing out promotional items such items as rigging carabineers and compasses, and provide on-premise sampling opportunities.
Expedition Cinco will visit Atlanta; Austin, Texas; Chicago; Dallas; Denver; Houston; Los Angeles; New York; Orlando, Fla.; Phoenix; San Antonio, Texas; San Diego; San Francisco and Tampa Bay, Fla.
For more click here
CELEBRATE ORIGINALITY!!
Friday, April 24th, 2009
In lieu of TGIF…I thought this Adidas video would be appropriate. I’m sure you have seen the short 30 seconds commmericials with Kevin Garnett, Missy Elliot and David Beckham, but this is the full length of the Adidas House Party!! This is a great way for Adidas to promote the brand…shoot it makes me want to go out and party with my Adidas gear on!!
Career Day For Cashmere
Wednesday, April 22nd, 2009
Last Wednesday, Cashmere team members, Misty and Isiaiah were given the opportunity to speak at “career day” at 99th Street Elementary School in Los Angeles. Both were able to speak with students ranging from the first grade to the fifth grade; most of whom were interested in Cashmere’s clientele, working relationships with clients and marketing/graphic design strategies. It was a great opportunity for Cashmere to get involved with the community and will be looking forward to future opportunities like this.
Isiaiah with one of the 5th grade class from 99th Street Elementary School
Hulu x iPhone
Monday, April 20th, 2009
Hulu is coming to an iPhone near you! That’s right…Hulu is finally breaking into the app world! It will be launching soon (within a few months) and is “badass” — as excellent as Hulu’s website. Video will work over both Wi-Fi and 3G. Although the app might take up too much bandwith, Hulu believes this will help increase sales of the iPhone, iPod Touch and AT&T services.
To read more, go to www.adage.com
Ashton Kutcher beats CNN in Twitter Race
Friday, April 17th, 2009
After a grueling, intense, neck to neck battle against CNN to see who can reach one million followers first, Ashton Kutcher climbs out of the wreckage and ruin victorious, but humble. This officially lands him a spot in history as the first person ever to reach one million followers on Twitter. The battle raged until around 2:13am with only a half hour lead over CNN. Kutcher will donate $100,000 to the Malaria No More fund in order to provide around 10,000 mosquito bed nets for charity. CNN has promised to make a donation as well.
In the wake of this momentous victory, Ashton Kutcher graciously provides his two cents on the event: “…it’s not about me, it’s not about anything, any accolade I’m trying to achieve. It’s really about us and, uh, it’s about a statement that one man can have a voice that’s as loud as an entire media company. And you can have that voice as well. And we can all have that voice together. And, and, and we can change media forever. That’s just the start. I dunno, um, maybe that was a little too preachy?” No Ashton, that was perfect.
Read More (HERE)
Nike Cortez Goes Animated
Wednesday, April 15th, 2009
Check out this dope new animated video for Nike Cortez’. A classic video for a classic shoe!!
THE CORTEZ from NSW Launch on Vimeo.
The Cortez changed running. It was 1972. It was Nike’s first shoe.
Shopping Online Gets Interactive
Monday, April 13th, 2009
Since everything is so Internet based, online retailers have created away for the consumer’s online shopping experience to be more interactive. Sites like Vans allow shoppers to customize their own shoe all the while chatting with friends in real time about the product design. This trend has been on the up rise as companies like Jansport are one of the first to integrate Facebook for updates and rate products.
For more information, go to adage.com
YouTube x Universal Music Group
Friday, April 10th, 2009
Youtube.come and Universal Music Group, the world’s largest record label are joining forces!
The two announced a licensing and advertising-revenue-sharing agreement today that covers the use of UMG music on YouTube around the world, as well as a joint venture to create a new video site, Vevo (site to be launched later this year).
The new service changes the old model under which YouTube paid the labels a fraction of a penny when a song was played, either as an official video or a soundtrack for a user-generated video. The economics of the new deal are based on sharing ad revenue.
For more details, click here
ReadyPing!
Wednesday, April 8th, 2009
Those pagers that restaurants give out while you wait are so annoying. You can’t go beyond 100 ft or else you might lose you table. Well now, ReadyPing has found a great solution…TEXT MESSAGING! With this you can roam around the mall, shopping center, etc while you wait to be seated. How it works:
Go to www.readyping.com for more information
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