Archive for June, 2009

Scratch: The Ultimate DJ Video Game E3 Party!

Monday, June 8th, 2009

Last week some of the Cashmere Fam got to check out the E3 Party for the launch of Scratch: The Ultimate DJ Video Game.  The event was hosted at Elevate in Downtown Los Angeles and packed with notable DJ’s/producers/muscians/radio personnel/industry tastemakers such as Scram Jones, Ryan Lisse, Godfree, Raekwon and the legendary Quincy Jones!  (And the most famous one of all – Rona Mercado! Look out for her cameo in the video!!)

A little bit about Scratch…

Scratch: The Ultimate DJ is the newest music/rhythm game to hit the scene bringing the art of Hip Hop DJing within your reach. Armed with a wireless Numark turntable controller; you have the ability to create authentic scratches and beats – allowing you to add your own flavor to the music. No pre-loaded, simulated scratches; just pure creativity.  The game includes music from hip-hop’s hottest artists including Kayne West, Del, Tech N9ne, Beastie Boys, Lil Wayne, Whodini, Nelly, Run DMC and many more!

For more information on Scratch, check out the website (here)!

In case you missed this event, be sure to check out the photos and video below!

Raekwon, Quincy Jones and QD3

DJ Revolution and DJ Nu-Mark

Raekwon and Far East Movement

DJ Whoo Kid and Raekwon

Video – Scratch: The Ultimate DJ Video Game

Be on the look out Scratch dropping soon! Here are some teasers of what the game looks like!

Numark Scratch Deck Game Controller:

Concept Art from Scratch:

LA LIVING: GARDNER 1050 | LORCAN O’HERLIHY

Friday, June 5th, 2009

Los Angeles has a wide array of different architectures giving the city its character and beauty (i.e, The Getty Museum, the Observatory, Downtown Los Angeles buildings and the many beautiful homes built in the hills, Malibu, Bel-Air, etc).  One of the most prominent architecture companies (LOHA) to bless LA with their amazing buildings continues to create breath taking structures. Created in 2006, LOHA did a great job of building this home with the limited space provided.  Check out the photos below.

Spotted at Eazeest.com!

Siri – The Virtual Personal Assistant

Wednesday, June 3rd, 2009

Okay, so we usually have iPhone and Blackberry wars here in the office (fyi: the Blackberry clan usually wins), but this time…iPhoners definitely won major points this this new application (although it is available for other PDA’s including the Blackberry – we all know Siri will make the dopest app for the iPhone!)

Siri is the first virtual personal assistant that helps you hail a cab, book reservations at a restaurant and/or hotel room, buy movie tickets and even find activities to do for the weekend! This concierge on-the-go service is ready and able to address all of your mobile needs — simply type what you need and Siri will respond with a solution.  Siri hasn’t officially launched, but you can sign up for free to be one of the first to try this new app!

For more information on Siri, click (here)

Generation Next!

Tuesday, June 2nd, 2009

This evening our brother at Stampede Management, Justin Li will be hosting “Generation Next” — An event that provides a unique opportunity for the next generation of entertainment industry professionals to meet and network with each other – build relationships with individuals who will be responsible for the future of music, film/TV, apparel, design and branding/marketing in a social and entertaining environment.

If you’re free and in the area, come out and get your network on…plus there will be great food and drinks!! Check out the flier below.  Hope to see you all there!

Bing Buzz Had Users Searching For a Site That Did Not Exist…Yet!

Monday, June 1st, 2009

There have been some interesting tactics to raise awareness for a product…like flash mobbing (Truth Campaigns) — But this time Bing.com (Microsoft’s newest search engine) has caused quite a stir.  Last week, Mircosoft CEO Steve Ballmer announced his companies latest site, Bing.  It was an instant hit amongst Internet goers — Bing was the subject of 1,500 news stories, spent almost a full day on Twitter’s trending-topics list and, per Nielsen Online, accounted for 0.23% of all blog conversations that day.

However, users ran into a problem…The page did not exist! Many people were greeted by the phrase “Coming soon,” — and a three-minute video trailer outlining some of the search engine’s highlights.  This may be an unusual way to build a buzz (a tricky one at that), but the numbers proved it was a success.  According to Compete, launch day Bing.com totaled 0.13% of all people on the internet on May 28. The day before launch, it was seen by 0.009% of all people online and by 0.017% two days before launch.

But that’s not the final push for Bing.  Adage.com reported that Microsoft is planning to spend a whopping $80 to $100 million in advertisement from JWT!

For more information, click (here)