Cashmere Agency

We Wanna Poken!

February 3rd, 2010

The evolution of business card collecting:

The primitive rubber band approach of tying all of your paper contacts together and shoving them into your wallet, purse or desk.
The more functional, but still bulky and uncomfortable Rolodex system.
The more secure Apple Address Book, but still requiring one to manually type in data in order to store in an organized manner.

With iPads, iPods, iPhones, Blackberrys and other software running our lives, we can’t still be required to “manually” input or be accountable for a paper trail any more can we?

Enter Poken: the world’s first social business card. It’s cute, it’s functional and these guys are onto something.

The idea of Poken is simple: a Poken is a small device able to fit on your key chain with a built in USB device which stores your information digitally – everything from your address to your phone number to your social networking information. You can choose what your Poken stores and what information you want to share with others. When you want to exchange information with someone, all you have to do is touch your Poken to your contact’s Poken and the devices digitally transfer your information to each other instantly (which is called a “High 4” in Poken Talk). Once home, you can plug in your Poken USB into your computer, click, save and organize all your contacts within minutes!! The Poken software easily syncs up with Outlook or Apple Mail.

But what happens if you don’t remember the name of the person you Poken’d with? No problem…Poken stores your information both chronologically and alphabetically, making it easy for you to go back and find important contacts whether it be by name, date, title or order of importance.

And the best part about Poken is the amazingly eye-pleasing designs of the device. You can choose a simple, more traditional black pokenPULSE ($34.95) with 2GB on-board flash memory, tons of storage between uploads, and easily updatable firmware. Or you can jazz up your Poken by purchasing the pokenSPARK ($19.95), which comes in Ninja, Tiger, Cat, Frog and other characters. They even have a limited edition Barack Obama Poken…seriously.
Poken Pulse