Archive for June, 2010

Cashmere Event Announcement: SKEETOX Summer Series Launches Tonight!

Wednesday, June 30th, 2010

Tonight, join the world-famous DJ Skee and Skee.TV as they kick-off the SKEETOX Summer Series at The Roxy  in Hollywood. The innovative live stage show features a seven-person band remixing and creating live music under vocals backed by an intense visual stage & lightshow, DJ Skee on the turntables and feature special guest appearances by the hottest artists around.

Top hip-hop artists like Lil’ Jon, multi-platinum producer, Clinton Sparks, R&B Sensation, Ray J, Cali Swag District and Nipsey Hussle will hit the stage to launch SKEETOX’s Los Angeles’ Summer shows. SKEETOX will take over The Roxy all summer starting with tonight’s show and follow-up with shows on Wednesday, July 28th and a special show on August 25th to kick-off the Sunset Strip Music Festival.

To purchase tickets, visit SKEETOX.com and to check out a special SKEETOX video, check out the video below!

Artists: Keep Your Social Networking Game Up!!!

Tuesday, June 29th, 2010

Over the weekend, one of Cashmere’s own was introduced to two new artists. Immediately, our intern, Saqqara, went to her social networking profile to share her excitement. Not only did she update her Facebook and MySpace status, but took the extra to find both of the artists, Aaron Fresh and Big Sean, on Twitter.

Even though she knew most artists had their social sites run by personnel, it still gave her a sense of connection. The importance of this connection coupled, with liking of their music, will probably turn her into a paying consumer.

With the current financial state of the music industry, its increasingly becoming important for artists to make this connection with their fans. Marketing and promotion makes a humongous impact on the sales of an artist, but it is the fan that is spending their hard earned money. As long as artist’s continue to use their social sites to truly connect with their consumers and consistently put out a good product, then these artists should be able to establish a solid fan base that will grow with them in their careers.

Cashmere Event Recap: 2010 BET Awards

Monday, June 28th, 2010

The BET Awards celebrated their 10th anniversary this past Sunday night with a memorable ceremony from Los Angeles’ Shrine Auditorium. Many of the music industry’s biggest stars were on hand for the event: Kanye West, Alicia Keys, Drake, Usher, Eminem, T.I. Monica, among others.

Two of the night’s most talked about moments came courtesy of ’80s soul singer El Debarge, who performed the first single from his upcoming album, “Second Chance,” plus a medley of his hits “I Like It,” “Rhythm of the Night,” and “All This Love, and Chris Brown who came back to pay tribute to the King of Pop, Michael Jackson.

The show ended paying homage to another ’80s pop icon, Prince. Janelle Monae, Alicia Keys, Trey Songz, and Patti Labelle performed a number of his song, before  Prince himself took to the stage to receive his Lifetime Achievement Award.

Check out some of the pictures and video below from last night’s star studded event, including Chris Brown’s moving tribute to the King of Pop.

Arthur Verocai Blesses Los Angeles with Live Performance

Thursday, June 24th, 2010

This past Friday at the historic Los Angeles Theatre Center, Cashmere Agency was on hand to experience the famed Brazilian composer, Arthur Verocai, bless LA with a very rare live performance!

Presented by the good folks at VTech Phones and close friends at Mochilla, Verocai and vocalist Diana Booker, serenaded the 200+ individuals who were in attendance with 10 tracks from his 1972 self-titled album, including “Caboclo,” “Sylvia,” and the ever so popular “Seriado.”  And if that wasn’t enough, the very talented musician/composer Miguel Atwood-Ferguson, started off the night with several songs with his violin quartet, Quartetto Fantastico.

Check out the exclusive photos courtesy of the wonderful Azul “213″ Amaral!

If you are unfamiliar with VTech and Mochilla’s Timeless series please make sure you go to Mochilla’s website to check it out!

We Reminisce Over You – A Tribute and Celebration of Life

Wednesday, June 23rd, 2010

A celebration honoring the lives of DJ Hideo and Keith “Guru” Elam, one half of legendary hip-hop group Gangstarr, is going down tonight at B-52 in Downtown LA.

The who’s who of Los Angeles’ musical community is expected to show their love and support to the fallen hip-hop icons. There will be special guest appearances and DJ sets by DJ Revolution, Mr. Choc, DJ Crazy Toones, DJ Icy Ice just to name a few.

Both DJ Hideo and Guru died from complications of cancer. This benefit aims to honor their lives and contributions to hip-hop, while raising cancer awareness. This live event is free to the public with any donations going to benefit the family of DJ Hideo.

Cashmere World Cup Recap: Ain’t Mad at the Upsets

Tuesday, June 22nd, 2010

The World Cup is well underway and for the passed two weeks Cashmere has been resisting that snooze button to watch all the action. Since the beginning of the tournament, the echoes of the South African vuvuzelas have been loud around the office from the live streaming coverage provided by ESPN 360. We’ve been on top of every game, and after 36 matches, it’s safe to say our bracket is ruined. But which nation is responsible for this?

At first glance, we look directly at you France. With a rich World Cup tradition, including a home court win in 1998 and one of the most talented squads in the world, France was our shoe in to advance in their group. And where did they end up? Dead last and on the first plane back to Paris. And this hasn’t been the first surprise this World Cup. The returning champions from Italy are on the ropes and struggling to keep their World Cup dreams alive, as is soccer powerhouse England. Even FIFA’s top choice, the mighty Spanish squad, is having trouble after their loss to dark horse Switzerland.

And the Americans, Where do the Americans stand in all this? After their draw with England, one of the biggest matches of the tournament thus far, the American squad was heartbroken by a poor call by the head referee in their game against Slovenia, causing a final draw. The Americans need a win tomorrow to solidify their World Cup chances, and more importantly, need an England loss. We here at Cashmere will be reppin’ our red, white, and blue stripes tomorrow for the big game and hope you do the same.

From South Africa to the streets of Inglewood, check back with us as we drop more World Cup talk as the tournament rolls on. For all you stuck in the office, dreaming of chanting in those stands for your team, remember to check out ESPN 360 and stream all the games live.

Below find some of our favorite and least favorite scenes from the tournament thus far:

WHY THE FRENCH LOST!

Here is French coach Raymond Domenech refusing to shake the hand of South African coach Carlos Alberto Parreira after France’s defeat this morning. This classless act by the manager could be one reason why his players lost faith in him as the head of their squad.

USA BARELY SQUEEZES PASSED ENGLISH KEEPER

It wasn’t the prettiest goal, but the US team will take it.

Snoop Dogg Shows True Blood Some Love!

Monday, June 21st, 2010

After last night’s new episode of True Blood, HBO aired a music video inspired by its vampire series from one of its biggest fans, Snoop Dogg.

As a tribute to one of his fave shows, “Oh Sookie” is pretty clever. With five Sookie background dancers, cloves of garlic hanging from his car’s rear view mirror, all the while  Snoop is doin’ his thang in front of Merlotte’s Diner.

Is this the first step towards the an actual Snoop?  Only time will tell, but hip-hop and True Blood fans may not have to wait much longer for a cameo by the Boss Dogg on the show.

If you haven’t done so already, check out the hilarious ode to True Blood below. And don’t forget, True Blood airs Sundays 9pm EST/PST all summer, only on HBO!

Best of E3 2010

Friday, June 18th, 2010

Another year has gone by and the Electronic Entertainment Expo, or E3 2010, is in the books. With that said, Cashmere’s resident gaming guru, Mr. Anthony Kennedy, has broken down the best of what E3 had to offer by presenting the games you’re sure to want to to be playing this upcoming holiday season.

Best Action Game:

God of War: Ghost of Sparta (SCEA)

Best Fighter:

Mortal Kombat (Warner Bros. Interactive)

Best Racer:

Need for Speed: Hot Pursuit (EA)

Best Music Rhythm:

Rock Band 3 (Harmonix/MTV Games)

Best Platformer:

Donkey Kong Returns (Nintendo)

Best RPG:

Star Wars: The Old Republic (LucasArts)

Best Shooter:

Spec Ops: The Line (2K Games)

Best Sports:

NBA Elite 11 (EA Sports)

Best PlayStation 3 title:

Little Big Planet 2 (SCEA)

Best Wii title:

NBA Jam (EA Sports)

Best Xbox 360 title:

Halo: Reach (Bungie)

Cashmere Weekend Event: SOULNIC

Friday, June 18th, 2010

Cashmere, Extra Mild Sauce, Numark, Azul 213, NuSoul and Fusicology will be chillin’ tomorrow, June 26^th from 10am-7pm at the famous Griffith Park to bring “SOULNIC”, a relaxing outdoor experience filled with BBQ grills, good people, good vibes and most importantly, good music.

This FREE event will include your favorite soul, R&B, deep house and disco hits brought to you by Drack Muse (Extra Mild Sauce), Derrick Wize (Exra Mild Sauce, DJ Life (Baby Powder Chronicles), A-Ski (Unique74) and other special Guest DJs.  Alcoholics, leave your flasks and bottles at home because this is going to be an alcohol-free gathering.

Purple & Gold, Green & White — Game 7 Tonight!!!!

Thursday, June 17th, 2010

Some of you may know this purple and gold guy as J.Rocc of the infamous World Famous Beat Junkies…but at Game 6 Tuesday night at the Staples Center, he was the “Laker Fan Of The Game.”

Now it’s down to Game 7, and we want to see the extreme fans come out in the colors and paraphernalia of the two most revered NBA teams: the Los Angeles Lakers or the Boston Celtics.

As for the Cashmere NBA Finals predictions; Rona, Ryan, Misty, Theresa, Alison, Alex, Isiaiah, Jason, Benjamin, Fred and Brianne are the closest to picking the winning team in the correct scenario.

Rona, Alison, Alex, Benjamin and Brianne predicted the “Lakers in 7”.
While Ryan, Misty, Theresa, Isiaiah, Jason and Fred had the “Celtics in 7”.
The Cashmere Game 7 vote comes down to 6 for Celtics and 5 for Lakers.

Which team will take home the gold Larry O’Brien Championship trophy? The final verdict will be revealed tonight on ABC at 6pm PT/9pm ET.

Check out the Game 6 mini-movie below and for all the action leading up to this game, please visit NBA.com.