Archive for June, 2010

#HappyBirthday2Pac (6/16/71 – 9/13/96)

Wednesday, June 16th, 2010

With #HappyBirthday2Pac trending on Twitter, the world has no choice but to take notice that today, June 16th, is being celebrated as an unofficial hip-hop holiday, honoring one of most reputable rap artists to ever touch a mic.

Tupac “Makavelli” Shakur met an untimely death on September 13, 1996, when he was gunned down on Las Vegas streets. Today, Pac’s music lives on, banging through speakers at gangsta parties, expressing love and appreciation for mama and embracing lifes changes.

Selling over 75 million albums in life and in death, we take a moment to remember Pac’s music by sharing a few videos from the YouTube Tupac library.  Let’s journey thorough hip-hop history as we reflect on the life of one talented writer, actor, poet, activist and artist, who aimed to spark the mind that would one day change the world.

Tupac’s legacy, unmatched lyrical skills, passion and love for the game is appreciated!

“CHANGES”

“DEAR MAMA”

“I GET AROUND”

“GANGSTA PARTY”

“KEEP YA HEAD UP”

“HIT EM UP”

Eminem, Usher Kick Off E3 2010

Tuesday, June 15th, 2010

For one week in June, the world of video gaming dominates pop culture. Names like Sony, Nintendo, Microsoft, along with a who’s who list of gaming ballers converge onto Los Angeles for one event: the annual Electronic Entertainment  Expo, E3.

Each year, the Los Angeles Convention Center is home to E3 where the gaming industry showcases new technology and new releases that holiday shoppers are going to be trying to cop. Microsoft kicked off E3 yesterday with a two hour press conference debuting the newly named, motion sensing gaming peripheral, Kinnect, their answer to Nintendo’s Wii. Sony and Nintendo will both be holding their press conference events today, which Cashmere is sure will send hardcore gamers worldwide into a frenzy.

But not to be outdone, the night belonged to Activision. The gaming giant behind the Guitar Hero and Call of Duty franchises, rented out the Staples Center –home to the defending NBA World Champion Los Angeles Lakers– last night to celebrate a handful of upcoming releases. Two of Cashmere’s own (Anthony and Kristen) were in attendance for all the musical festivites.

The arena was nearly full by 9:30 as the crowd was treated to back-to-back-to-back DJ sets featuring turntablists Z-Trip, DeadMau5, and David Guetta while R&B superstar Usher took the stage performing a few fully choreographed numbers. Jane’s Addiction, Soundgarden, and NERD took to the stage before the headliner,  Eminem closed out the show performing his new song, “Not Afraid”.

E3 2010 is on-going at the Los Angeles Convention Center until Thursday. And be sure to click on the links below to check out some of last night’s performance.

Go Behind-The-Scenes with Xzibit!

Monday, June 14th, 2010

Xzibit hit you with “Phenom” last month and he continues to come strong with his latest music video, “Hurt Locker.” Of course, Cashmere was on hand to get some exclusive, behind-the-scenes footage from the “Hurt Locker” video set….we even chopped it up with Young De, producer Jelly Roll and West Coast rapper Problem.

Check out the video and see what Mr. X to Tha Z has in store for you! And don’t forget, the official “Hurt Locker” song and music video will be available on iTunes on June 22nd!! Make sure to cop!

Murs Nominated for Peta2.com’s Sexiest Vegetarian 2010

Friday, June 11th, 2010

It’s no secret that more and more celebrities are choosing to go vegetarian every year and Cashmere’s proud to announce that hip-hop artist, Murs, is in the running for Peta2.com’s 2010 Sexiest Vegetarian for his vegetarian lifestyle.

Head over to Peta2.com to show Murs some love and cast your vote in Peta2.com’s Sexiest Vegetarian 2010. And if you haven’t done so already, Murs’ newest album, Fornever, is available now at MursWorld.com.

Cashmere Movie Premiere: The Return of the Karate Kid

Thursday, June 10th, 2010

We all remember the original The Karate Kid film released back in 1984, starring Ralph Macchio, Pat Morita and Elisabeth Shue. Whether your favorite character was Mr. Miyagi, karate kid Daniel LaRusso or ruthless sensei John Kreese or another cast member, the film is legendary in our homes and hearts. The infamous quotes from the original film resonate discipline, inspiration and courage – attributes that move us in a positive direction in everyday life.

What’s your favorite Mr. Miyagi quote? Reverence the legacy and the man who, I would like to say, paved the way for Jackie Chan to play the similar role in the remake as Mr. Han. Submit your quote to the “KarateKidMovie” on Twitter.

The remake stars familiar faces and acclaimed actors such as Jackie Chan, Taraji P. Henson and 11 year-old Jaden Smith with his famous parents, Will and Jada Pinkett Smith, producing the film.

The remake’s Mr. Han says, “Life will knock us down, but we can choose to get back up. Remember, ALWAYS STRONG!”

Be sure to check out the trailer below and the Karate Kid hits theaters tonight with a special MIDNIGHT showing!

Cashmere Event Announcement: The Timeless Series

Wednesday, June 9th, 2010

VTech and Mochilla are coming together on June 18th, to present Arthur Verocal LIVE accompanied by a 12-piece band at the historic Los Angeles Theater Center. This event is going to be timeless, and the best part is it’s FREE!

Arthur Verocai Mochilla Timeless series was a big hit in LA, and across the nation.Arthur is slated to appear on KCRW for a LIVE performance on June 17th from 11:15 am to noon. To listen tune in to 89.9 FM in L.A. or KCRW.com to catch the show.

Visit Mochilla.com to get your tickets, but you have to be one of the first. There will only be 200 tickets made available, and the sign-up page goes live at midnight tomorrow, June 10th.

Check out exclusive video from behind the scenes of Arthur’s last visit to L.A. below. For more information on this Timless Series and Arthur Verocai please visit Mochilla.com.

The Sounds of VTech / Exclusive Arthur Verocai Timeless (KCRW) Video

Cashmere Tech: iPhone 4 is Here!!!

Tuesday, June 8th, 2010

By now, you’ve had to have heard all the hubbub surrounding Apple’s latest consumer electronic device, the iPhone 4. Cashmere’s got you covered with an overview of the new features Apple’s rolling out for its latest technological advancement.

Besides an iPhone complete redesign –sturdy glass display area, chrome colored side panel that doubles as antenna, dual camera lens– Apple added a number of long overdue features:

1. Video Calling. With the iPhone 4′s new Facetime app, you can actually do video conferencing from your cell phone. However it’s on a Wi-Fi only feature.
2. Mulitaksking. Long suffering iPhone owners will embrace this feature that let’s you run third-party apps –and switch between them instantly– without ending a current app, a slow down in performance, or draining the battery unnecessarily.
3. HD Camera. Apple’s put two cameras on the phone –a new front one for the aforementioned video conferencing and a second one on the back with a LED Flash– bumped it up 5 megapixels, with 5X digital zoom and can now record HD video.
4. Apple managed to make the battery life slightly larger for us power phone users. The new handset is rated at 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, and 40 hours of music.

The new iPhone will be available in white or black for $199 for the 16GB model and $299 for 32GB on June 24^th. Sadly, for you non-converts, you can only get through AT&T.

Murs Creates Online Comic: MerchGirl

Monday, June 7th, 2010

Hip-Hop artist Murs has hooked up with comic publisher Josh Blaylock (founder Devil’s Due Publishing) to create the online comic book series, MerchGirl: The Curse of Yumiko Morales.

Officially launched in April, MerchGirl tells the story of a young girl, Yumiko Morales, encountering strange and mysterious events while on tour with her boyfriend’s band, “Murder Acts.”  Fans can follow the story-arc of the 10-chapter series online with streaming music via Merch-Girl.com. To enhance this groundbreaking effort, Murs and producer Foundation are creating 10 original songs to coincide with each chapter.

You can download the MerchGirl with popular comic book reader Graphic.ly and soon on iTunes with the ComiXology application.  A print version of MerchGirl: The Curse of Yumiko Morales will be available in the future along with the soundtrack.

Check out some pages from MerchGirl below and head over to Merch-Girl.com to purchase the latest chapters.

Cashmere Event Annoucement: Los Angeles Film Fest 2010

Friday, June 4th, 2010

It’s that time of the year again!  The LA Film Fest 2010 is just around the corner beginning June 17^th and ending June 27^th at various locations throughout Downtown Los Angeles.  Film enthusiasts, you will have a variety of films to salivate over.  The genres are just as diverse as the residents of Los Angeles; documentary, foreign, and drama films will all be represented.

Most tickets are selling at $12 a pop and the various locations are fairly close together so you can easily jump around to maximize the amount of films you want to watch.  What a great way to explore Downtown Los Angeles, too!

Participating venues include:

• Regal Cinemas
• Regal 1
• Regal 8
• Regal 9
• Regal 10
• Regal 11
• Regal 12
• Regal 13
• Regal 14
• REDCAT
• Downtown Independent
• GRAMMY Museum
• Ford Ampitheatre
• The Orpheum Theatre
• JW Marriott Pool
• Nokia Theatre
• Nokia Plaza
• California Plaza
• 7+Fig at Ernst and Young Plaza
• ZonePerfect live.create. lounge

For more information about LA Film Fest, please visit LAFilmFest2010.com.

The Force is Strong with Young Snoop Dogg

Friday, June 4th, 2010

The big homie Snoop Dogg showcased his Jedi lightsaber skills to deal with some fools in this re-enactment of the famous Star Wars Episode IV: A New Hope cantina scene.

Promoting the Adidas Originals Star Wars line, Snoop joined a star studded cast that included the likes of David Beckham, Daft Punk, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong among others.

Check out the video below and head over to Shop Adidas to cop your Adidas Originals Star Wars gear.