Archive for October, 2010

Levi’s Launches “Shape What’s To Come”

Friday, October 29th, 2010

Levi’s denim brand is no stranger to innovative marketing campaigns. From their recent “We Are All Workers” campaign to their denim workshops, Levi’s has now launched their own social networking website geared towards women.

ShapeWhatsToCome.com is an online community for all women to share their inspirational stories and connect with other fabulous women.

“Young women are presented with a complex web of opportunities of which are theirs for the taking. And while the possibilities and uncertainties that come with so many options can be daunting, we are going forth. We simply need a wider range of unconventional guidance and direction to help weave together our many interests and ambitions,” says Levi’s.

“This is why we created Shape What’s to Come – an online community based around shared interests and passions, regardless of age or location. It’s a place where we can seek perspective and support from women like ourselves…and maybe not like ourselves.”

“We think of it as mentorship, reimagined, where each of us can both inspire and be inspired. It’s a place to negotiate our complex choices and to savor ideas from around the globe. It can be as simple as sharing goals and getting a dose of inspiration, or it can turn into actual connections: the spark of an opportunity, the launch of a career, or the beginning of a great adventure.”

For more information, head over to Levi’s new ShapeWhatsToCome.com!

Free Download: No I.D., Common, Lupe, Jennifer Hudson

Thursday, October 28th, 2010

Free Track Produced by No I.D. and Featuring Common, Jennifer Hudson, and Lupe Fiasco Available at REPLAYtheSeries.com

“We Can Do it Now” inspired by Season III of REPLAY

10.26.2010–     Iconic artists and Chicago natives Common, Lupe Fiasco, Jennifer Hudson, and No I.D. recently collaborated to record “We Can Do It Now,” an ode to their hometown in celebration of the famed series, REPLAY.

For a limited time, “We Can Do It Now” is available as a free download at REPLAYtheSeries.com.

Gatorade created REPLAY to restage classic games that ended in controversy – offering athletes a second chance for redemption some 10-15 years later. Gatorade reunites the original teammates and provides them with an 8-week training and nutrition program so they can get back in peak shape and replay their game to settle the score once and for all.

Season III of REPLAY features two South Side Chicago high school basketball teams, the Bloom Township Trojans and the Brother Rice Crusaders. The two teams competed this fall to settle their 2000 super sectional game that decided who would go “downstate” to the Elite 8 and who would go home. The original game ended with a controversial call regarding the game clock, shrouding the final shot in controversy for a decade. A documentary sharing the journey of these athletes and their REPLAY game will premiere November 7 on Fox Sports Net (check local listings).

“We Can Do It Now” can be downloaded for free at www.replaytheseries.com.
Hear the song on Facebook’s Nighclub City App

Check out Dam Funk receiving his Gatorade Replay package:

TIME MAGAZINE’S ALL-TIME 100 GREATEST GADGETS

Thursday, October 28th, 2010

TIME Magazine has just released their latest ALL-TIME 100 list and this time

the topic is: gadgets from 1923 to the present.  According to TIME technology editor Peter Ha, “picking humanity’s 100 greatest gadgets is no easy task. If we were starting from the beginning of humanity itself, the list would actually be a lot easier to compile: the wheel, the lever, the telescope, the syringe, movable type – the roster practically writes itself.”  So instead they decided to start from 1923, the year TIME started publishing.

The gadgets are grouped into six different categories:

The gadgets range from items that shaped our childhoods like the Sony Walkman and Nintendo Game Boy items to items we now use on a daily basis like the iPod and Bluetooth headset.  The list even includes gadgets we probably don’t even think about, such as the ballpoint pen, credit card, alkaline battery, and Velcro.  One interesting thing to note is the amount of Apple, Sony, and Motorola products on the list. Were those three companies that influential in shaping the world we live in today?

There’s one catch to the list: the gadgets are in no particular order so it’s up to YOU to choose the #1 gadget. Check out the link here. What do you think the #1 gadget since 1923 is?  Is there anything you think TIME Magazine missed? (Doing a quick survey around the Cashmere office, the VCR, Microwave Oven, and DVD player are glaring omissions.)

Discuss!

The New MySpace

Wednesday, October 27th, 2010

MySpace has done it again! Debuting their new brand, website and products on social entertainment, MySpace has found yet another way to connect us all, by personalizing the experience and connecting people with other fans who share the same interests. The content will span music, celebrities, movies, television and games, and will be available online, on mobile devices and offline events.

This marks an exciting turning point for MySpace, as they provide people with the ability to discover an array of new products, allowing them to express, collect and display their creations and interests on their profiles, and connect with fans. This new addition will enhance they way you interact with others, as it showcases fresh content and brings the world to your computer screen.

Some of the new features:

• Upon logging on, MySpace will feature content based on each user’s interests, available in three views—list, grid and play—to accommodate different types of media.
• MySpace implemented a badge reward system that will award badges to users for their “social activity around entertainment topics”.
• MySpace  also added a list of trending content, i.e., Twitter, where users can listen or watch the related media right from the chart.

Head over to MySpace to check out all the new features and, if you been sleeping, create your own. Click, click and away!

BMI Music 101: The Music Industry Now

Tuesday, October 26th, 2010

Join Cashmere’s very own Ryan Ford along with other industry professionals and special guest David Banner at USC for an exclusive inside look into today’s music industry.  This seasoned panel will bring insight on the various areas of the industry.

The event is free, but you have to RSVP at LAUrban@bmi.com.  Join them on October 26h, 2010 at the USC Bovard Auditorium.

Daffy, Sylvester & Tweety come to VoiceSkins

Monday, October 25th, 2010

Take your road trips to the next level with Looney Tunes VoiceSkins! Now, you can take directions from classic Looney Tunes characters Daffy Duck and Sylvester with Tweety. Bring the spirit of the Looney Tunes into your car with every turn and enhance your drive with hilarious directions including: “Aha, after 200 yards, you have reached your destination, put it right there pal – didn’t think I could do it did yer? You’re despicable.”

VoiceSkins is the premiere developer of real celebrity voice content for in-car GPS. Working with previous  brands like Fox’s The Simpsons, Snoop Dogg, Lucas Film’s Star Wars, and now with Warner Bros. Looney Tunes brand, Locutio’s VoiceSkins make every journey a truly fun event, delivering real in-car infotainment.

In celebration of Halloween and launch of the newest Looney Tunes Celebrity GPS Voices, VoiceSkins is bringing you an opportunity to win your very own copy of the newest VoiceSkin. All you have to do is upload a picture of yourself in the best Looney Tunes or Star Wars Halloween costume. One (1) lucky winner will win a brand new TomTom GPS preloaded with four Celebrity GPS VoiceSkins of your choice.

If you think you have the winning costume, then do the following:

• Take a picture of yourself or your child dressed up as your favorite Looney Tunes or Star Wars character or
• Take a picture of yourself or your child with your face painted as a Looney Tunes or Star Wars character and
• Post that picture on VoiceSkins Facebook page and
• Become a fan of the VoiceSkins Facebook page, by clicking ‘Like’ on the VoiceSkins fan page

Contest ends October 31st, so make sure to submit your pictures TODAY! Or, you can get your Looney Tunes VoiceSkins for all TomTom GPS systems here for only $12.95.

KarmaloopTV, Skee.TV Announce Partnership to Expand Their Video Offerings

Friday, October 22nd, 2010

Combining broad online content, innovative marketing and unique lifestyle & entertainment programming, KarmaloopTV.com & Skee.TV have joined forces to create a premier lifestyle destination for the emerging and ever-evolving “Verge Culture” demographic. The deal brings us the world’s largest libraries of entertainment, fashion and music that’s just a click away. You can “watch, click and buy” featured products while jammin’ to your favorite tunes.

Generating over 200 million views, this new team brings us underground music from the industry’s hottest artists, exclusive videos, interviews, fashion and more. Skee.TV has worked with top artists, including Snoop Dogg, The Game, Travis Barker and Far East Movement, producing their new #1 hit “Like a G6″. KarmaloopTV.com is the world’s largest online retailer of streetwear and custom clothing, making them a global fashion brand. When it comes to creating music and lifestyle, this is the place to be, so check them out at www. KarmaloopTV.com to listen to your favorite songs and of course, in style!

IGNITE 2010 DJ Spotlight

Friday, October 22nd, 2010

IGNITE 2010: From the Blogs to the Blocks was the premier event during BET Hip-Hop Awards weekend in Atlanta, GA.  The League of Young Voters Education Fund along with the official media partner, Vibe, hosted a first of its kind gathering with celebrities, tastemakers and media on topics of civic engagement and the mid-term elections. The discussions and workshop were thought provoking but without these special people on the 1’s and 2’s throughout the evening, IGNITE 2010 wouldn’t have been as successful as it was.  A pair of the Arsonist DJs along with DJ Jamad and DJ Baby Yu set the tone for the no holds barred panel discussion and accompanied the spectacular performances by the music industry’s star players, So So Def recording artist Dondria and the world’s fastest rapper Twista.

Take a seat and read up on our supportive rock star DJs!

DJ Jamad

With their music revealing an essence of their soul, every artist tells a story. Capturing this essence on the beat and translating that into a feeling thru mixology, Jamad is a reflection of the music he enjoys. From his long standing weekly radio show, the “Afromentals Mixshow”, on Sirius Satellite Radio’s Hip Hop Nation (Sirius 40/XM 67) to his Afromentals Mixtape Series…DJ Jamad’s personal mission is to pass the baton from past to future generations of artists in hopes that they learn to appreciate the foundation of their music. It’s important to Jamad to maintain the connection with music history while ensuring that it continues to evolve. Blending old with new is what DJ Jamad does best, mixing classic and modern R&B, Soul, and Hip-Hop. What sets Jamad apart from other DJ’s is his creative ideology and persistence to create a sound with longevity and without compromise.  Keep your musical ear tuned to DJ Jamad through his Afromentals Mixshow entitled “FRO POWAH Hour”, streaming weekly from 8pm-9pm EST on Frolab.com, along with his Afromentals Mixtape Series.

Keep up with DJ Jamad on his DJJamad.com and Twitter!

DJ Baby Yu

DJ Baby Yu, or V-103’s Remix Kid, is a prominent international DJ, an exclusive radio show host, and an up and coming producer. Over the years of his career, Baby Yu has been at the top of the nightclub scene in Toronto, spinning at a wide range of clubs, lounges and patios, which caught the attention of promoters and club owners around the world. With his recent move to Atlanta in 2008, Baby Yu now holds residencies at various clubs and venues in the city including the Whiskey Park, the W Hotel, Tongue and Groove, Door 44, Aja Lounge, Opera, Compound, Aurum, Gold Room, Velvet Room and more.  Baby Yu spins alongside So So Def CEO Jermaine Dupri at Gold Room on Mondays. Thursdays, Baby Yu’s residency is at Aurum with Dallas Austin and Jermaine Dupri while Saturdays he is live to air from Compound nightclub. In addition to dancing to Baby Yu’s mixes at the club, you can catch him on radio shows across the world. Check out the list below:

• Atlanta’s hottest radio station V-103 (WVEE- V103 FM “The Peoples Station”) every Saturday from 12pm-1pmEST with his “Midday Motivation Mix Show”.
• Globe Radio: Remix Radio On-Line Syndication
• NRJ Radio in Belgium

For all things DJ Baby You follow him Facebook and Twitter, and check out his webpage, BabyYu.com.

The Arsonist DJs

DJ Geronimo and DJ Incredible are members of the Arsonist DJs, an Atlanta based DJ crew founded in 2007.  They are noted as the #1 college DJs in Atlanta and lead the 18+ market.  They are a group of versatile DJs that mix all genres of hip-hop, R&B, reggae, old school & more. Roster includes DJ A-Plus, DJ Blaze, DJ Bush, DJ Hollywood, DJ Geronimo, DJ Incredible & more.

Check out DJ Geronimo and DJ Incredible, along with the rest of the Arsonist DJs online:

Facebook.com/THEARSONISTDJs

Twitter.com/ARSONISTDJS

Twitter.com/DJGERONIMO

Twitter.com/DJIncredible

Photos from IGNITE

Kanye West’s “Runaway” Movie Poignant??

Friday, October 22nd, 2010

Yes, we used the word POIGNANT…Well at least that’s how our very own Conan Milne coined Yeezy’s new “Runaway” movie, as told to MTV News.  Check out the video from MTV News to see all of Conan’s thoughts on the movie.

Kanye West’s “Runaway” will premiere on Saturday at 8 p.m. ET on MTV, MTV2 and BET, and will also stream live on MTV.com, BET.com and VH1.com, followed by a live Q&A session on MTV.

Skullcandy Unveils Their NBA Starting Five Crew

Thursday, October 21st, 2010

NBA All-Stars, Kevin Durant and James Harden of the Oklahoma Thunder, Deron Williams of the Utah Jazz, The Chicago Bull’s Derrick Rose and Andre Iguodala of the Philadelphia Sixers have teamed up with Skullcandy to form the “Skullcandy Crew”.

“The Skullcandy Crew” brings a fresh, new outlook on outerwear. Combining music and sports, Skullcandy has secured some of the hottest young stars in the NBA to give us the 411 on some real ballers. Whether its hosting charity events, updating Twitter accounts, hangin’ out backstage or droppin’ beats with the Roc Nation family for our musical pleasure, the Skullcandy dream team has broadened the scope on true entertainment and fashion.

Check them out at SkullCandy.com to get all the scoop on and off the court! And be sure to check out the official Skullcandy Crew video below.