With the Iowa Brown & Black Forum gearing up to produce their 7th Presidential Forum, the country’s oldest forum for minorities reached out to Cashmere Agency to take their brand to the next level. Cashmere strategically secured a new media outlet, Fusion, with the goal of bringing the big event to a politically and socially progressive young and multicultural audience. We spearheaded all of the branding initiatives, redesigned the logos and aesthetic of the Forum, and selected journalists to moderate the forum, including up-and-comers Rembert Browne, Akilah Hughes, and Alicia Menendez, as well as seasoned journalist Jorge Ramos.
Cashmere oversaw all elements of production for the Forum, from venue coordination to facility arrangements to set design to staging. The moderators asked a mix of tough and lighter fare questions, tackling difficult issues facing today’s youth.
The Forum was a tremendous success, garnering over 500,000 views on YouTube. It was also one of the top trending topics on Twitter for the day. The broadcast blanketing the election coverage generated over 100 top tier placements, resulting in over 1 billion online impressions.
Meet the Founders of the Iowa Brown and Black Forum
2016 Brown & Black Democratic Presidential Forum
Co-Founder Wayne Ford on CNN
Number Two Trending Topic