For the U.S. launch of the adidas Originals #MiZXFLUX app, we produced an experiential retail event that would tell the story of the legendary brand.
To celebrate the launch of the ZX Flux shoe and #MiZXFLUX mobile app, Cashmere Agency partnered with adidas Originals to host the LA #ZXFLUX Experience, which featured a pop-up gallery in the daytime, as well as curated footwear exhibits. A GIF photobooth generated unique branded content that attendees shared across all social media.
To amplify the excitement and buzz around the #ZXFLUX Experience, Cashmere produced a Respect The West-themed musical showcase that featured top artists from all over the West Coast. Cashmere developed a dynamic promotional strategy that leveraged adidas Originals, the performing artists, and our brand partners to generate overall awareness around the app launch.