To raise awareness for GE’s brand in the innovation space, we partnered with influential producer Matthew Dear to create exclusive sound content for Algoriddim’s music production app, djay.
GE was looking to highlight its identity as a purveyor of innovation. They looked to Cashmere to develop and execute on a strategic PR campaign, one that would tie in media buzz, brand partnerships, and influencer outreach.
We partnered GE up with Algoriddim to create the “GE Drop Science Pack,” an exclusive free sample download available only on leading music mixing app, djay. To create the sample pack, we collaborated with Ghostly International producer and DJ Matthew Dear, who produced the electronic samples from GE research centers all around the world. To raise awareness for the collaboration, Cashmere then distributed a press release to major music and technology media outlets on behalf of GE.