GE was looking to make a splash in today’s ever-changing new app landscape by connecting with a new generation of business innovators, many of whom were unacquainted with the company’s century-long legacy. To gain presence in the mobile market, GE looked to Cashmere Agency’s expertise on digital trends to launch an activation on the B2B level.
Cashmere developed the perfect solution for GE by launching the AppFronts – an annual forum connecting some of the world’s biggest brands with apps and platforms catered toward millennials. We booked the venue, staffed the event, assisted with the presentation, and oversaw the entire production as well as the afterparty.Building upon this success, Cashmere reunited with GE in 2016 for another successful AppFronts. Again, we helped select leading tech companies and produced the entire event from beginning to end. We even included a fireside chat with Beth Comstock (Vice Chair, GE), Ryan Hoover (Founder, Product Hunt), and Chris Messina (Developer Experience Lead, Uber).