Netflix – Orange Is The New Black

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic and African-American press to establish unique and top-tier media partnerships for the show.

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic, and African-American press to establish unique and top-tier media partnerships for the show. A multifaceted approach was implemented to ensure creative coverage and extend campaign
reach to resonate with both new and old fans.

  • Created unique editorial opportunities outside of traditional coverage
  • Provided strategic recommendations for the unveiling of the first ever OITNB app to create a great splash in the technology, entertainment, and consumer markets
  • Announced the OITNB “Crazy Pyes” domestic food truck tour in Los Angeles and New York, targeting entertainment and food press
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