Universal Pictures turned to Cashmere Agency to make a big digital impact in order to build anticipation for M. Night Shyamalan’s latest film, Split

We organized and executed influencer-hosted promotional screenings of the feature film in Los Angeles and New York. Our team handled all the pre-production, serviced the event, fielded photos, and secured high-impression posts from influencers, attendees and press — generating over 15.1 million impressions and 31k engagements. Angela Simmons, Miss Diddy, Travie McCoy, Jessica Lesaca, BlogXilla, Baller Alert, Uptown Magazine, and Global Grind were just a few of the exclusive guests and publications in attendance.

The film was a huge success, grossing twice as much in its opening weekend as initially anticipated and topping the box office.

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