Archive for the ‘Community’ Category

Labor Secretary Solis Announces Social Jobs Partnership

This news story was brought to our attention from courtesy of the Executive Director of the League of Young Voters, Biko Baker. With the economy slowly recovering from the infamous ‘Recession’, Americans are still looking for a way to make ends meet and stay linked. And in the spirit of linking, multiple powerhouses have come together  to provide a platform for the unmotivated and unemployed to connect with employers and organizations that are looking to hire or supply useful resources.

The Secretary of Labor, Hilda L. Solis, announced just recently an innovative partnership that leverages the combined audience and expertise of officials from the U.S. Department of Labor, Facebook, the National Association of State Workforce Agencies, Direct Employers Association and the National Association of Colleges and Employers to provide crucial employment resources to job seekers through the use of social networks.

“Linking American job seekers with the resources they need to get back to work is a top priority of the Obama administration and my department,” said Secretary Solis. “By leveraging the power of the social Web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.”

As part of the announcement, Facebook officials debuted a “social jobs partnership” page that highlights available training programs, educational opportunities and job search resources, which can be accessed at Facebook.com/socialjobs. Facebook also made a commitment to drive traffic to the page through targeted online public service announcements that will appear to users in geographic areas experiencing high unemployment.

In the coming months, public and private-sector partners who have committed to helping Americans find jobs through resources and technology will be added. To view streaming video of the announcement, click here.

2,609 Comments » | Community, Social Media

Weekend Recap – Music, Sports, Pampering, and Street Wear Hustle

“On Saturday I met up with our very own James Koo to check out the Building An Industry Career Panel at The Attic in Buena Park.  The panel consisted of the visionaries behind popular brands Black Scale, Crooks & Castles and Diamond Supply Co.  Mega (Black Scale), Dennis (Crooks) & Nick (Diamond) spoke to a remarkable turnout of young potential entrepreneurs looking to start their own fashion brands about their influences, getting started, their rise to where they are now, as well as some insider info.  They took questions from the audience, as well as the UStream that went down.  They also took the time to sign autographs and take pictures with their fans.  For food, the popular OC mobile restaurant “The Lime Truck” was there to feed the attendees.  The Lime Truck was on the TV show The Great Food Truck Race and is powered by another popular streetwear brand IM-King.  Behind The Hustle and Attic put on a great event.  They will be re-running the ustream again on Monday. “

- Brandon Banks (@Eazee)

“I went to the famed Hollywood Bowl to catch one my all time favorite bands, Incubus, as well as  Young The Giant.”

- Alison Kwee (alleykat1110)

“I went to Evidence‘s release party for his new album Cats & Dogs last Thursday at the Viper Room. It was amazing! One of my favorite albums this year so far! Buy it!!!”

- Theresa Aufner (@destined_2_win)

“I went to the Drew League vs Goodman League game at the Pyramid at Long Beach State. Some of the players included John Wall, Kevin Durant, Rudy Gay, James Harden, and Brandon Jennings.”

- Tim Lee (@itistimbo)

“Rona along with members of the 213 Bike Crew participated for the 3rd time in Ciclavia this year.  For 5 hours yesterday, Sunday Oct. 9th, LA shut down streets and dedicated a 10 mile route to encourage Angeleno’s to bike, walk, skate…anything but drive.  About 130,000 people participated and hit the streets!  Check out some of the photos from LA Weekly here. Shouts out to @azul213, @bobbyramberg, @verbsisthehomie, @mearone, @emortalclothing, @iamreal8, @a_chung and others that participated in @ciclavia!  Next biking event that the biking crew is looking forward to is an event called “Free The Streets”

Images courtesy of LA Weekly:

About CicLAvia:

Inspired by the original Ciclovías in Bogotá, Colombia, which were created in response to increasing traffic congestion and pollution in the city, CicLAvia aims to open Los Angeles streets to pedestrians and byciclists in order to see the city, mingle with others, and spend the day away from their cars. Ciclavia events encourage community building, active lifestyles which promote health, and social consciousness about pollution and our environmental impact in LA.

1,462 Comments » | Cashmere Agency, Cashmere Crew, Community, Events, L.A., Music, Sports, Weekend, WeekendRecap, event

Save the Art that makes L.A.! #ArtIsNotACrime

If you have seen images of streets in L.A., whether in real life, in movies, or on pictures – chances are, you have seen an array of murals in these images. And whether you like them or not (just like you may or may not like some of L.A.’s architecture), the fact is: they are part of the city. They are the sights that make L.A. what it is – a city that is famous for entertainment, arts, liberty, and progressiveness.

Murals are an artistic expression of the city itself, and visual treats provided by talented artists for the public to enjoy for free. Ironically, the city has spent a fortune in an effort to get these pieces of art removed – even if the building owners permitted them!

If you agree that there are more important issues that need local funding, join artist SABER in his petition to Mayor Antonio Villaraigosa and the L.A. City Attorney’s office to end the strict policies against public art in L.A. here.

Check out SABER’s video of his skywriting protest at City Hall:

2,067 Comments » | Art, Community, L.A.

#WeekendRecap – Performing Arts in Different Places

“Our weekend got kicked off early as we met up with Image Entertainment‘s Marketing VP, Nick Lamer, Friday night to attend the Live DVD taping of David E. Talbert‘s A Fool and His Money at The Madrid Theater in Canoga Park. For me, it was my first exposure to playwright David E. Talbert, and trying as hard as I could, I couldn’t hold back the tears of joy at the end of the play. Starring Michael Beach (the brother who left Angela Bassett in Waiting to Exhale and cheated on Vanessa L. Williams in Soul Food), Cindy Herron of En Vogue, and comedian Eddie Griffin, Cashmere appreciated being able to experience the strong cast’s performance for the packed house. Definitely will be a DVD worth picking up upon release.”

- Anthony Kennedy (@antpooh)

2,347 Comments » | Cashmere Agency, Cashmere Crew, Community, Entertainment, Events, L.A., Music, Weekend, WeekendRecap, event

Event Recap: Abstractions in New York

Wish we could be at two places in one time. Luckily Yoon Hyup from Littergram.com took a couple of pictures for us at the Opening of Abstractions in New York.

Artists exhibiting: Sam Francis / Hans Hartung / Daze / Bast / Georges Mathieu / Joan Miro / Rostarr / Pierre Soulages / Antonio Saura / Roberto Matta / Gibby Haynes / Lucio Fontana / Ron English / Futura / Saber / Andre Lanskoy / Sixeart / Mr. Jago / Zhenia Nesterova / Victor Vasarely / Arman / and others respectively.

Here are some of our favorites…

Saber

Rostarr

Ron English

Yoon Hyup with Futura

Daze

Keith Haring

2,050 Comments » | Art, Cashmere Agency, Cashmere Crew, Community, Events, New York, event

#WeekendRecap – Record Making and Record Breaking

Sunday night, Brandon headed out to Zanzibar in Santa Monica to check out the 3rd Annual Project Live: Beat Showcase.  The event is put on by L.A. based producers Dae One (Ice Cube, Snoop Dogg) and THX (Snoop Dogg, David Banner) and features many of other upcoming producers from the Los Angeles area.  Many of these producers have gotten mainstream placements as well as provided the beats for L.A.’s rising underground scene.  The list included Swiff D (Pac Div, Jadakiss, David Banner, 50 Cent, Dom Kennedy), Curtiss King (Glasses Malone, Mack 10), Willie B (Kendrick Lamar, Jay Rock), THC (Kendrick Lamar, Dom Kennedy, OverDoz), Phonix (The Game, 50 Cent), Jansport J (Planet Asia, Strong Arm Steady), TaeBeast (Kendrick Lamar, Jay Rock) and more.  The producers played some of their popular beats as well as new creations.  It wasn’t a battle but more of a place for everyone to meet and see some of the people behind their favorite songs.  This year’s event was dedicated to DJ Khalil who did a special set as he played tracks he produced for Eminem, Dr. Dre, 50 Cent, The Game, Fabolous, Drake, Jim Jones, the Clipse and some special beats many hadn’t heard yet.  There was a huge turnout and it was good to see artists like Dom Kennedy, Thurzday, Jay Rock (pictured w/ Willie B), Terrace Martin and more come out to support their musical peers.

This past Saturday, Cashmere’s Colin, Grace, Aron and Kristen, along with Roderick and Renee, “jumped” for joy at the Orange County Sky High Sports complex where the floors and walls were made of trampolines.  The day was filled with high flying jumps, flips, hardcore parkour, foam pits and trampoline dodgeball, in which they all got their asses handed to by little kids.

James spent the weekend at Paramount Studios with Chordz, Buddah, Chozen, and Iggy Azalea, mixing down Iggy’s “Ignorant Art” to be released tomorrow, 9/27!!

1,604 Comments » | Cashmere Agency, Cashmere Crew, Community, DJs, Entertainment, Events, L.A., Music, Music, Weekend, WeekendRecap, event

SOCIAL MEDIA WEEK RECAP

Last week in LA was big for anyone involved in the social media world, as the international Social Media Week just wrapped up.  The Cashmere team attended a number of events at various agency hubs around the city, covering topics from fashion and comedy, to analytics and social causes.  We thought we would share some of the great tips we learned over the past five days, so here you go!

Facebook’s Impact on Entertainment PR and Marketing (Alison Kwee – @alleykat1110)

“Speakers from all around the entertainment business shared their tips on marketing through Facebook.  They shared that they found Business-to-Consumer interaction is better done on Facebook, but Business-to-Business interactions are better done on Twitter.  They also explained how Twitter is more meant for listening and hearing breaking news, while Facebook provides a more intimate relationship and conversation with the consumer.  Overall, this panel had some great insight on the tricks and tips of Facebook.”

Social Media: Taking Fashion to New Heights (Theresa Aufner – @destined_2_win & Misty Anderson – @LuvlyIzMe)

“It was very interesting to hear how fashion bloggers, style experts, and retailers use social media and digital marketing to their advantage. Communicating with their online following on a very personal level through social media really has taken the fashion world to new heights and has allowed style lovers all over the world to connect and share their passion.”

Competitive Social Media Monitoring: What Works on Facebook & How to Get in the Newsfeed (Anthony Kennedy – @antpooh)

“I was a bit shocked to learn that while most posts from brand consisted of links, that those received the fewest engagements. What garnered the most? Photo albums’. Additionally, something we’ve always preached at Cashmere, quality fans were more important to secure over the quantity, as while a page like L’oreal Paris Brazil (yeah, I don’t get that page name either) had the highest percentage of user engagement while only maintaining 358K fans.”

Pick Me! The Ins and Outs of Influencer Outreach (Kristen Tambara – @tambybear)

“Annie, Misty and I attended one of the most fruitful conferences called Pick Me! The Ins and Outs of Influencer Outreach.  Throughout the discussion, a panel of experts discussed the best ways to identify influencers by utilizing certain online media tools and assessing attributes, such as reach, relevance and resonance.  Featuring influencer and social media experts, Neal Schaffer (Founder of Windmills Marketing), Matthew Arevalo (Founder of Master Works), Stacy Soleil (Founder of Soleil Marketing Services), Rex Freiberger (Founder of Highly Relevant) and Josh Ochs (Founder of Media Leaders), the five also discussed topics of how to go about conducting influencer outreach properly with tactics that will properly engage them, have effective communication with them, as well as measuring their impact.

When Integrated Marketing Met Social: Love at First Like (James Koo – @jameskoo)

“Mark Wallrapp, Director of National Accounts at Facebook, came and spoke about the increase in time spent on social media and how that should tailor strategy. Yes, I have his email address. Yes, I will be emailing him for tech support. Some interesting things: Time spent on Portals decreased by 20% in the past year, time spent on Search has plateaued, and time spent on Social has increase by 50%.  He also talked about how we don’t hind behind screennames and avatars anymore, and that our presence online is often a genuine extension of ourselves. Now that we get a lot of our news from friends, Facebook is making social/viral news easier, by allowing people to get a better feel for what content they share has become “social” through their friends.”

1,652 Comments » | Cashmere Agency, Cashmere Crew, Community, Events, L.A., Social Media, event, social network

#ThrowbackThursday ’96 Life Changer: Fugees – The Score

Nowadays, the word “classic” is used way to loosely and soon for albums, but if The Score by the Fugees is not one, then this term needs a new definition. In my opinion, a “classic” record not only has the ability to give you chills when listening to it over a decade after its release, but it also seems to get even better with time.

I was only nine years old and lived back in Vienna, Austria when The Score by the Fugees dropped in 1996. Not a whole lot of Hip Hop made it over there; but thanks to the success of the album’s first single “Fu-Gee-La” this album did, and it changed my life forever.

The Score’s other highly successful singles “Killing Me Softly”, “Ready Or Not”, and “No Woman No Cry” are all just glimpses of the album’s unendingly gripping sound and well-rounded production by Diamond D, Salaam Remi, Jerry Duplessis (amongst others), as well as the group’s own members. As much as I’d love to recommend “other notable songs” on The Score, I simply can’t unless I write out the whole track list.

If there is a living person on this planet that claims to love Hip Hop but never heard this album, just take my word for it that every single song on The Score is at least as great as its well-known hits. If you don’t believe me, sample the tracks on Amazon and judge for yourself.

- Theresa Aufner, @destined_2_win

1,826 Comments » | Cashmere Agency, Cashmere Crew, Community, Music, Throwback Thursday

#WeekendRecap – Music, Parties, Thrills, and Chills

Last week, James, Alice, Annie, and Kelly from the Cashmere team joined Blush for their performance at Audrey’s Fashion Night Out at Exchange L.A..

On Friday, the Cashmere family teamed up to celebrate the birthday of our beloved James Koo in K-Town.

Theresa went to see The Roots perform at the House of Blues on Sunset and says, ”I still have chills from seeing them rock the stage for their Saturday night ’Pre-Emmy Jam’ show.”

On Sunday, James, Alice, and Annie headed out to the Universal Studios and had a blast in the Jurassic Park Ride and the Shrek 4D Adventure.

Whoopi was invited to UCLA Bruin Bash this weekend, which included performances from Kendrick Lamar, Major Lazer, and Childish Gambino (aka Donald Glover from Community).  He even ended up partying with Glover at his friend’s apartment after the show.

1,690 Comments » | Cashmere Agency, Cashmere Crew, Community, Entertainment, Events, L.A., Music, Weekend, WeekendRecap, event

#WeekendRecap – A Weekend full of Fun, Sun, Art, and Entertainment

Rona: LA VS WAR II - Art’s New Peace Movement

To see many people from Los Angeles, San Francisco and beyond come together in the name of art, music, love, social awareness and community was amazing.

With 100+ artists, 30+ DJ’s curated by ArtDontSleep, live t-shirt printing by Hit + Run , a human photo petition by Azul 213, live performances and workshops, LA Vs. WAR II was a 3 day part exhibition, and part experiential event.  It was nice to see such a diverse group of people and  families come together for this.

LA Vs. WAR II was truly a creative commemoration of 10th Anniversary of 9/11.  Click on the image below to view the full LA Vs. WAR II slideshow.

A big thank you to the LA Vs. War Crew for making this event possible.

DJ Rhettmatic poses for Azul 213′s  Peace Photo Project, a human photo petition for Peace.

The Peace Photo Project Back Drop Collab: CONTRA x AZUL 213* L.A. Vs. WAR II 2011

Theresa: “I walked around at the Americana at Brand in Glendale on Saturday night, and watched the movie Contagion at the Theater nearby… and remembered how lucky and happy I am to be alive and healthy, haha!”

Brianne: “On Sunday, Kristen, Colin, Rod, and I went to the Marina and tried out Kayaking and Supping (stand up boarding)…good times!! Colin, our ex-pro surfer, showed us how to do supping,…”

James and Annie headed out to FPAC (FilAmArts) in LA on Saturday to watch the lovely ladies of BLUSH perform.  Afterwards, they caught up over some Jenga at Cafe Home in K-Town.

Ashten visited SUPER iam8bit, a gallery showcasing classic videogame-inspired art, out in Echo Park.

(Check out his blog Whoopthis.com for more pictures)

633 Comments » | Cashmere Agency, Cashmere Crew, Community, L.A., Movies, Sports, Weekend, WeekendRecap