Archive for the ‘event’ Category

CASHMERE EVENT OF THE WEEK: 1ST ANNUAL LOS ANGELES STREET FOOD FEST

Friday, February 12th, 2010

Tired of going on treasure hunts for that Indian or taco food truck you’ve been hearing about? Traveling for popular meals-on-wheels can be a daunting task. Well this weekend, you’re in luck.

The 1^st Annual Los Angeles Street Food Fest takes place Saturday, Feb. 13^th at the LA Center Studios from 11am – 5pm. The Cashmere family will be there and recommend that you arrive early if you want to taste test the various street food cuisines offered – sushi, tacos, Asian-fusion, Indian, shaved ice, grilled cheese, fries and a slew of other choices.

Admissions $5, sorry VIP tickets have been sold out for a while now. Below is just a few of the vendors that will be in attendance. For the complete list, visit LAStreetFoodFest.com.

iPhone App that will leave you spinnin’!

Tuesday, August 18th, 2009

We at Cashmere are always on the lookout for the new tech toys and applications out there. Having put out our own Snoop Dogg iFizzle iPhone app, we were naturally intrigued when we came across this new Spin The Wheel iPhone app. Check out this inventive record playing application that literally requires you to make the record spin!

Spinning vinyl ipod app from Theo Watson on Vimeo.

DJ Quik Says “Don’t Criticize…Hyperize!”

Monday, August 10th, 2009

Check out the latest Nike commercial featuring music from Cashmere’s homie DJ Quik and NBA stars Kevin Durant, Mo Williams, Rashard Lewis and Andre Iguodala.  The commercial supports Nike’s campaign for the Hyperize shoe. Check out the video below…It’s a guaranteed upper for those Monday blues!

Cashmere Attends NABJ (National Association of Black Journalists)

Thursday, August 6th, 2009

Yes…it’s that time again…for the NABJ (National Association of Black Journalists) Annual Conference & Career Fair.  From the early morning workouts and the beautiful sights of Tampa’s beaches and Riverwalk to the adorning sessions/workshops with some of the nation’s reputable journalists and celebrities – This is truly a conference that no one should miss, regardless of career path or field.

CNN analysts Roland Martin & former NABJ National President (former Ebony/Jet Magazine VP) Brian Monroe, have tapped into the current issue of our attendees in the workforce – balanced and fair coverage of world-renowned entertainer Michael Jackson. LeBron James and Tiki Barber are just a few of our athletes/celebs that have blessed us with their presence on the topic of an upcoming documentary via Lions Gate Films called More than A Game. The movie details the life of the “Fab 5”, or simply put…LeBron James and his four best friends, that started their journey together in Akron, Ohio at a basketball camp and solidified their craft all the way through high school. The documentary started as a college project for an Ohio student. Seven years later, it is a film opening in LA, New York, and Cleveland on October 2nd. Check out the trailer below.

Congrats Twista!! Category F5 #1 Rap Album!

Wednesday, July 29th, 2009

We at Cashmere work day in and day out to help push our artist’s music.  So it’s only apporpriate to say how proud we are to be a part of the Twista camp!!  Category F5, which dropped July 14th has reached  the top spot for the #1 Rap album on iTunes, Amazon and Billboards!!!  Twista also released the music video for the third single off Category F5, “Yo Body” (Feat. Do or Die and Johnny P).

If you haven’t checked out Category F5, make sure you go to iTunes or Amazon to cop!

Lance Armstrong + Nike = STAGES

Thursday, July 23rd, 2009

We all know and love Lance Armstrong and Nike’s benefit towards cancer research…which is coined by the infamous yellow “LIVESTRONG” wristbands.  Initially launched in 2003, LIVESTRONG, has raised much awareness and thousands of dollars for the foundation.  Now, Lance and Nike have come together in another great effort to launch a new campaign – STAGES, is a global art exhibition to raise funds and awareness for the fight against cancer.

Over twenty renowned artists have donated their time and creativity to express the LIVESTRONG message and raise funds for the Lance Armstrong Foundation, which is committed to inspiring and empowering people affected by cancer.  Shepard Fairey, Kaws, Raymond Pettibon and Damien Hurst are just to name a few.

STAGES is more than an event. It is a unique celebration of human potential inspired by Lance and dedicated to the fight against cancer.

It unites the world of art, philanthropy, and sport by bringing together some of the most renowned figures in art to produce work inspired by Lance and his fight against cancer.

The Bikes of Stages

More recently, Damien Hurts and the STAGES effort just released their latest piece of art.  The masterpiece features the Trek Madone bike with Hirst’s creative touch!

For more information on “The Bikes of Stages” head over to TrekBikes.com/US/En/Stages. And to see what Hirst said about his latest piece, check it out on Hypebeast.

Move Your Body To The BEAT!

Wednesday, July 15th, 2009

This is by far the coolest thing since sliced bread!  In conjunction with Yamaha, Giuseppe Guerriero has designed a tool that makes a beat according to the movement of your body.

“The Physical Sequencer is a grid-based, human-scale interface that allows you to transform your movements and gestures into techno-trance sounds.  It features 56 proximity sensors arranged in a 7×8 grid that convert the gestures into music via a software.”

Via Common’s Blog

Getting Interactive With Consumers

Tuesday, July 14th, 2009

It’s hard to come up with new and innovative ways to marketing and/or advertise your product.  Most marketers have been searching for new ideas for campaigns and have fallen short.  But companies like Doritos and GE/Popular Science are making history.

According to Trend Central, Augmented Reality (or AR) has exploded onto the marketing scene in recent weeks.  In the simplest terms, AR combines real time images with virtual ones, to create entirely new 3D computer-generated graphics often with parts taht the consumer can control. And Popular Science and Doritos are the first companies to embrace this new way of advertising/marketing…

Popular Science Windmills

Popular Science’s AR-generated windmill cover is sure to get heads spinning. When readers hold the cover of this month’s issue up to a webcam, the computer receives a signal which then triggers a 3D scene of windmills over the actual cover – the blades even move when the reader blows on the computer’s microphone. The hope was to not only bowl over readers with articles on green technology, but to also give them an immediate visualization of the wheels in motion. Check out how the 3D cover works:

Doritos Late Night Bag Concerts

Specially marked bags of Doritos Late Night chips give snackers the power to see 3D performances by artists such as Blink-182 and Big Boi – in the palms of their hands. Once logged onto a dedicated Doritos Late Night Site the eager eater holds the specially printed symbol on the bag up to a webcam, which then initiates a virtual performance that looks as if it’s popping directly out of the package. By moving the bag’s position, the snacker can change from one artist to the other. The promotion is perfect if you are looking to combine your midnight munchies with a little extra entertainment, all without giving up your dependable laptop-in bed-combination.

Banksy Vs. Bristol Museum

Wednesday, June 17th, 2009

The infamous UK graffiti artist Banksy has displayed his work throughout the world, yet no one seems to know what he looks like.  Its been difficult to catch this master in action, but this viral video takes you into Banksy world as he re-decorates the Bristol Museum in the UK.  And there is no point of trying to make sense of this….It’s Banksy! Just sit back and enjoy the beautiful art!

Banksy Vs. Bristol Museum – June 13th to August 31st

Siri – The Virtual Personal Assistant

Wednesday, June 3rd, 2009

Okay, so we usually have iPhone and Blackberry wars here in the office (fyi: the Blackberry clan usually wins), but this time…iPhoners definitely won major points this this new application (although it is available for other PDA’s including the Blackberry – we all know Siri will make the dopest app for the iPhone!)

Siri is the first virtual personal assistant that helps you hail a cab, book reservations at a restaurant and/or hotel room, buy movie tickets and even find activities to do for the weekend! This concierge on-the-go service is ready and able to address all of your mobile needs — simply type what you need and Siri will respond with a solution.  Siri hasn’t officially launched, but you can sign up for free to be one of the first to try this new app!

For more information on Siri, click (here)