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This Saturday, 11/5, FREE THE STREETS, Eco-visionary Experiential Art/Music Fest!

Anthony — Tue, 01 Nov 2011 00:31:59 +0000

Free the Streets: Eco-visionary Experiential Art/Music Fest!

This Saturday, 11/5, 2 pm -10 pm at Mercado La Paloma, 3655 S. Grand Ave/W. 37th St. Los Angeles 90007

Fueled by live sets curated by Azul213 & KCRW’s Garth Trinidad and music by DJ Brazilia, DJ Destroyer, Quix-05, SeanO, DJ SelectrA, Free the Streets is an eco-visionary experiential art/music fest celebrating the burgeoning bicycle cultural scene of South Los Angeles. With its ample boulevards and historic corridors laden with histories of struggle, South L.A.’s streets serve as a canvas for social-political artistic expression in one of the world’s largest urban metropolises. Graffiti art, lowrider bike exhibits, live painting by Mobile Mural Lab, BMX trick demos, bike sculptures, photo booths, bike video projections, community organization outreach tables, Yucatecan/Oaxacan/Peruvian/Thai/American epicurean cuisine available from Mercado La Paloma’s eateries. Flaunt your vintage Schwinn or stylish fixed gear with bike valet on-site! Free the Streets is artistic street liberation supporting the expansion of green/eco-friendly transportation in L.A.

Saturday, 11/5/11, 2-10 p.m. at Mercado La Paloma (3655 S. Grand Ave/W. 37th St. 90007), a local community development project & cultural marketplace. 21+ only, $10 entry fee, cash bar (wine/beer). Steered by T.R.U.S.T. South L.A., Esperanza Community Housing, & CicLAvia’s South L.A. Host Committee, 100% of proceeds benefit CicLAvia’s South LA expansion and related community programming.

Big thanks to raffle sponsors Mighty Healthy and High Fydelity!

Join the movement and follow them on Twitter (@MightyHealthyNY & @fydelity)!

#WeekendRecap – Halloween Celebrations and Attractions of Various Kinds

Anthony — Mon, 31 Oct 2011 22:46:27 +0000

“It’s official! I can now say that I’ve been to a true Detroit rap battle thanks to Red Bull EmSee! This past Friday, I got to fly out to the D to experience Red Bull EmSee in its true essence (and work of course). The night was filled with piercing punch lines and lyrical acrobats. In the end, it was Eight Mile-native, Hostyle who took the crown and will now be moving on to the Red Bull EmSee Finals in Atlanta later this year…”

“…Biko from The League of Young Voters even made it out to the event! Here he is with good friend and winner of last year’s Red Bull EmSee series, FowL…”

“…Oh, and this is me in the beautiful sky of Detroit…(regardless of what anyone says about the the city.)”

- @tambybear

“This is known as the famous Cardiac Burger from The Bucket in Eagle Rock, CA… 2 1/2-pound beef patties, grilled ham, bacon, mushrooms and onions. I’m willing to bet that this burger has significantly shorten my lifespan. I could’ve finished it, but decided not to.”

- @kwoocash

“I was pre-partying for Halloween at the “This Shit is Haunted” event with @RealUnclePauly, Far East Movement and The Airplane Boys.”

- @DJWillieShakes

“The world of light and shadow was brought to life with Cirque du Soliel’s performance of Iris at the Kodak Theater.”

- @alleykat1110

This weekend, I went up to Angeles Point in Elysian Park. The park is right in the middle of the city near the legendary Dodger Stadium but feels like you’re miles away. Sometimes it’s good to gain perspective!

- @fordryan

“On Friday I went to the reopened Killer Shrimp over in the Marina after work for a friend’s bday dinner. Killer Shrimp has definitely grown up from the hole in the wall, homely food spot a few blocks over into a sexy, mature restaurant and bar on the water. They used to have three main dishes, wine and soft drinks…now they have those trusted entrees with more. Appetizers like lobster mac & cheese and filet mignon dinners are a few standouts. I went with a trusted dish and got their signature shrimp over rice. To wrap the weekend I went to a pre-Halloween bash at MyStudio on Sunday. I even donned a costume like my cousin (lumberjack w/ mullet) and brother (Kenny Powers) and we all received some interesting reactions. Some extra highlights were seeing NBA stars Derrick Rose, Tyreke Evans and Russell Westbrook hanging out as well as Taz Arnold (Sa-Ra, TI$A). At the last minute, Drake stopped by and decided to play some of his music from his forthcoming album for his fans in attendance. He had some good stuff and got a great reaction.”

- @eazee

Join Hi-Tek & The League Of Young Voters to Talk Hip-Hop & Politics

Anthony — Wed, 26 Oct 2011 18:14:16 +0000

Today at 4pm EST, the League of Young Voters Education Fund (LYVEF) present “Young Voter Live,” a live chat with innovative Ohio-native, Hip-Hop Artist and Producer Hi-Tek, who is known for his collaborative work with Talib Kweli and their “Reflection Eternal” projects, as well as his instrumentation with “Blackstar.” He will be joining LYVEF in an online event which will be streaming live from the Cincinnati based Hip-Hop youth center, Elementz.

Young people are taking their causes to the streets as they face rampant unemployment and unprecedented attacks on their right to vote. Ohio sets the stage for political movements nationwide – and this is no exception. With Hi-Tek’s participation, this online event is the perfect way to bring the Ohio community together to voice their concerns and encourage them to vote in the local November 8th election.

WHEN
TODAY – 4PM EST (1PM PST)

WHERE
YoungVoterLive.com – To participate in the chat, tweet a question with the hashtag #HiTekTalk to LYVEF (@TheLeague99) or Hi-Tek (@HiTek).

RSVP here!

#WeekendRecap – Pumpkins, Shrimp, Mishaps, and High Society

Anthony — Mon, 24 Oct 2011 22:51:22 +0000

@Mimijakes and @jasminn got in Halloween mood and carved out some amazing Jack-o’-lanterns.

“On Sunday I finally made it over to the Boiling Crab in Koreatown. I’ve known of this restaurant for over a year now and had yet to go. With plans of watching some football and pigging out, I made it over. After a 40min wait I was ready to eat. I ordered a pound of shrimp and a pound of king crab legs. I went with the “Whole Sha-Bang” seasoning, spicy. I’d call myself pretty satisfied seeing that I ate everything that was in those two bags. My stomach was very happy, however my basketball shorts haven’t forgiven me yet for the stains left on them (shrugs).”

- @eazee

“I got locked out of my car at the office on Sunday and @shenANNIEgans and @TheColinPierce came to rescue me. I bought them margaritas and tacos after.”

- @gracesharkpark

“Saturday night was one of dichotomy. After checking out new Interscope artist Don Trip and headliner The Game at House of Blues Sunset Strip, we headed over to Family Guy creator Seth MacFarlane‘s for a 50/60s themed super party. While partygoers were in outfits from the era, we managed to slip in wearing our gear from the Game concert.”

-@fordryan

Check out video peeks from the events:

The Game @ HOB Sunset – 1

The Game @ HOB Sunset – 2

Seth MacFarlane’s 50ies/60ies Party

Weekend Recap – Music, Sports, Pampering, and Street Wear Hustle

Anthony — Tue, 11 Oct 2011 00:11:00 +0000

“On Saturday I met up with our very own James Koo to check out the Building An Industry Career Panel at The Attic in Buena Park. The panel consisted of the visionaries behind popular brands Black Scale, Crooks & Castles and Diamond Supply Co. Mega (Black Scale), Dennis (Crooks) & Nick (Diamond) spoke to a remarkable turnout of young potential entrepreneurs looking to start their own fashion brands about their influences, getting started, their rise to where they are now, as well as some insider info. They took questions from the audience, as well as the UStream that went down. They also took the time to sign autographs and take pictures with their fans. For food, the popular OC mobile restaurant “The Lime Truck” was there to feed the attendees. The Lime Truck was on the TV show The Great Food Truck Race and is powered by another popular streetwear brand IM-King. Behind The Hustle and Attic put on a great event. They will be re-running the ustream again on Monday. “

- Brandon Banks (@Eazee)

“I went to the famed Hollywood Bowl to catch one my all time favorite bands, Incubus, as well as Young The Giant.”

- Alison Kwee (alleykat1110)

“I went to Evidence‘s release party for his new album Cats & Dogs last Thursday at the Viper Room. It was amazing! One of my favorite albums this year so far! Buy it!!!”

- Theresa Aufner (@destined_2_win)

“I went to the Drew League vs Goodman League game at the Pyramid at Long Beach State. Some of the players included John Wall, Kevin Durant, Rudy Gay, James Harden, and Brandon Jennings.”

- Tim Lee (@itistimbo)

“This weekend was a bit different for me as I was on a quest for a nail spa that could give me some Black and Gold Missouri Tiger inspiration. Ya know just in time for Centennial Homecoming (wink). From Yelp to sequenced Google searches and cold calls, I came across Pampered Hands who was able to fulfill my every want and need. It was my Miracle on Melrose St. well Avenue (lol). Pampered Hands not only pampers your hands, but your feet, shoulders, back and oh yeah your stomach too with their fab and free massages as well as baba smoothies and soft drinks. I enjoyed laughter, great conversation from the nail technicians and neighboring clients, and a customized mani and pedi with leopard spots and 3-D Hearts.”

- Misty Anderson (@LuvlyIzMe)

“Rona along with members of the 213 Bike Crew participated for the 3rd time in Ciclavia this year. For 5 hours yesterday, Sunday Oct. 9th, LA shut down streets and dedicated a 10 mile route to encourage Angeleno’s to bike, walk, skate…anything but drive. About 130,000 people participated and hit the streets! Check out some of the photos from LA Weekly here. Shouts out to @azul213, @bobbyramberg, @verbsisthehomie, @mearone, @emortalclothing, @iamreal8, @a_chung and others that participated in @ciclavia! Next biking event that the biking crew is looking forward to is an event called “Free The Streets”

Images courtesy of LA Weekly:

About CicLAvia:

Inspired by the original Ciclovías in Bogotá, Colombia, which were created in response to increasing traffic congestion and pollution in the city, CicLAvia aims to open Los Angeles streets to pedestrians and byciclists in order to see the city, mingle with others, and spend the day away from their cars. Ciclavia events encourage community building, active lifestyles which promote health, and social consciousness about pollution and our environmental impact in LA.

#WeekendRecap – Performing Arts in Different Places

Anthony — Mon, 03 Oct 2011 20:56:54 +0000

“Our weekend got kicked off early as we met up with Image Entertainment‘s Marketing VP, Nick Lamer, Friday night to attend the Live DVD taping of David E. Talbert‘s A Fool and His Money at The Madrid Theater in Canoga Park. For me, it was my first exposure to playwright David E. Talbert, and trying as hard as I could, I couldn’t hold back the tears of joy at the end of the play. Starring Michael Beach (the brother who left Angela Bassett in Waiting to Exhale and cheated on Vanessa L. Williams in Soul Food), Cindy Herron of En Vogue, and comedian Eddie Griffin, Cashmere appreciated being able to experience the strong cast’s performance for the packed house. Definitely will be a DVD worth picking up upon release.”

- Anthony Kennedy (@antpooh )

“The Cashmere Agency and Stampede Management crew along with Snoop Dogg spent our Friday night at Chinatown’s Historical Central Plaza in Los Angeles for the “RAGE” video game release party. Hosted by Charlize Theron and with Black Keys performing, you know there was a massive crowd. DJ Mom Jeans and DJ Bizzy kept the crowd entertained in between. Once you arrived at this Chinatown takeover you were greeted by waitresses walking around serving gratis food and cocktails. There were also numerous bars to bar hop in between! In addition, the shops that lined the streets and alley were open, in case you had the shopping bug! It was definitely a packed night but we had an awesome view from the VIP area. The crowd consisted of fashion-forward young scenesters and celebs. Actress Diane Farr, Victoria’s Secret model Alessandra Ambrosio, Seth Green, Michelle Rodriguez, Rumer Willis. the OG Wonder Woman Lynda Carter. True Blood’s Joe Manganiello, CSI’s Gary Dourdan, Breaking Bad’s Aaron Paul, How to Make it in America’s Bryan Greenberg, and more were in attendance. The game official hits stores this week! For more info check out their Official Website.”

- Rona Mercado (@mercadorona)

“On Saturday I headed out to Pomona to see local hip hop acts Skeme, YG and Pac Div perform at the Glasshouse. This was the first time Pac Div has performed since being granted a release from Motown/Universal last month. Before Pac Div took the stage an array of local acts took the stage getting the crowd ready for the three names on the main bill. Skeme went first out of the main three. He put on quite an energetic show despite not sleeping and coming straight off the road from Arizona to perform. Skeme is currently on tour with Strong Arm Steady. Skeme brought out Compton emcee Problem to do their newly released track. With the crowd pumped up, YG (who I didn’t get to photograph) made his way to the stage and ran through a set full of club/party favorites. From there DJ Sean G got the crowd going with old school West Coast hits including Pomona’s hero Suga Free. Pac Div jumped onstage as their popular single Mayor dropped. The trio ran through an array of favorites from all of their mixtapes including their first one: “Sealed for Freshness”. The crew is getting ready to release their independent debut album “The Div” on iTunes 11.8.2011. It’s been a long time coming and knowing these guys personally I couldn’t be happier for them.”

- Brandon Banks (@eazee)

In the meantime, other members of the Cashmere crew went to see Far East Movement and Blush (amongst others) perform at the 2011 ISA Festival, Los Angeles…

…and DJ WIllie Shakes was at the Snooper League, “for my bro game. Compton Vikings!”

Joseph spent the weekend in Altanta for the 2011 BET Hip Hop Awards, where he ran into DMX. The show will air October 11th.

Event Recap: Abstractions in New York

Anthony — Tue, 27 Sep 2011 17:28:08 +0000

Wish we could be at two places in one time. Luckily Yoon Hyup from Littergram.com took a couple of pictures for us at the Opening of Abstractions in New York.

Artists exhibiting: Sam Francis / Hans Hartung / Daze / Bast / Georges Mathieu / Joan Miro / Rostarr / Pierre Soulages / Antonio Saura / Roberto Matta / Gibby Haynes / Lucio Fontana / Ron English / Futura / Saber / Andre Lanskoy / Sixeart / Mr. Jago / Zhenia Nesterova / Victor Vasarely / Arman / and others respectively.

Here are some of our favorites…

Saber

Rostarr

Ron English

Yoon Hyup with Futura

Daze

Keith Haring

#WeekendRecap – Record Making and Record Breaking

Anthony — Mon, 26 Sep 2011 20:08:39 +0000

Sunday night, Brandon headed out to Zanzibar in Santa Monica to check out the 3rd Annual Project Live: Beat Showcase. The event is put on by L.A. based producers Dae One (Ice Cube, Snoop Dogg) and THX (Snoop Dogg, David Banner) and features many of other upcoming producers from the Los Angeles area. Many of these producers have gotten mainstream placements as well as provided the beats for L.A.’s rising underground scene. The list included Swiff D (Pac Div, Jadakiss, David Banner, 50 Cent, Dom Kennedy), Curtiss King (Glasses Malone, Mack 10), Willie B (Kendrick Lamar, Jay Rock), THC (Kendrick Lamar, Dom Kennedy, OverDoz), Phonix (The Game, 50 Cent), Jansport J (Planet Asia, Strong Arm Steady), TaeBeast (Kendrick Lamar, Jay Rock) and more. The producers played some of their popular beats as well as new creations. It wasn’t a battle but more of a place for everyone to meet and see some of the people behind their favorite songs. This year’s event was dedicated to DJ Khalil who did a special set as he played tracks he produced for Eminem, Dr. Dre, 50 Cent, The Game, Fabolous, Drake, Jim Jones, the Clipse and some special beats many hadn’t heard yet. There was a huge turnout and it was good to see artists like Dom Kennedy, Thurzday, Jay Rock (pictured w/ Willie B), Terrace Martin and more come out to support their musical peers.

This past Saturday, Cashmere’s Colin, Grace, Aron and Kristen, along with Roderick and Renee, “jumped” for joy at the Orange County Sky High Sports complex where the floors and walls were made of trampolines. The day was filled with high flying jumps, flips, hardcore parkour, foam pits and trampoline dodgeball, in which they all got their asses handed to by little kids.

James spent the weekend at Paramount Studios with Chordz, Buddah, Chozen, and Iggy Azalea, mixing down Iggy’s “Ignorant Art” to be released tomorrow, 9/27!!

SOCIAL MEDIA WEEK RECAP

Anthony — Mon, 26 Sep 2011 17:49:16 +0000

Last week in LA was big for anyone involved in the social media world, as the international Social Media Week just wrapped up. The Cashmere team attended a number of events at various agency hubs around the city, covering topics from fashion and comedy, to analytics and social causes. We thought we would share some of the great tips we learned over the past five days, so here you go!

Facebook’s Impact on Entertainment PR and Marketing (Alison Kwee – @alleykat1110)

“Speakers from all around the entertainment business shared their tips on marketing through Facebook. They shared that they found Business-to-Consumer interaction is better done on Facebook, but Business-to-Business interactions are better done on Twitter. They also explained how Twitter is more meant for listening and hearing breaking news, while Facebook provides a more intimate relationship and conversation with the consumer. Overall, this panel had some great insight on the tricks and tips of Facebook.”

Social Media: Taking Fashion to New Heights (Theresa Aufner – @destined_2_win & Misty Anderson – @LuvlyIzMe)

“It was very interesting to hear how fashion bloggers, style experts, and retailers use social media and digital marketing to their advantage. Communicating with their online following on a very personal level through social media really has taken the fashion world to new heights and has allowed style lovers all over the world to connect and share their passion.”

Competitive Social Media Monitoring: What Works on Facebook & How to Get in the Newsfeed (Anthony Kennedy – @antpooh)

“I was a bit shocked to learn that while most posts from brand consisted of links, that those received the fewest engagements. What garnered the most? Photo albums’. Additionally, something we’ve always preached at Cashmere, quality fans were more important to secure over the quantity, as while a page like L’oreal Paris Brazil (yeah, I don’t get that page name either) had the highest percentage of user engagement while only maintaining 358K fans.”

Pick Me! The Ins and Outs of Influencer Outreach (Kristen Tambara – @tambybear)

“Annie, Misty and I attended one of the most fruitful conferences called Pick Me! The Ins and Outs of Influencer Outreach. Throughout the discussion, a panel of experts discussed the best ways to identify influencers by utilizing certain online media tools and assessing attributes, such as reach, relevance and resonance. Featuring influencer and social media experts, Neal Schaffer (Founder of Windmills Marketing), Matthew Arevalo (Founder of Master Works), Stacy Soleil (Founder of Soleil Marketing Services), Rex Freiberger (Founder of Highly Relevant) and Josh Ochs (Founder of Media Leaders), the five also discussed topics of how to go about conducting influencer outreach properly with tactics that will properly engage them, have effective communication with them, as well as measuring their impact.

When Integrated Marketing Met Social: Love at First Like (James Koo – @jameskoo)

“Mark Wallrapp, Director of National Accounts at Facebook, came and spoke about the increase in time spent on social media and how that should tailor strategy. Yes, I have his email address. Yes, I will be emailing him for tech support. Some interesting things: Time spent on Portals decreased by 20% in the past year, time spent on Search has plateaued, and time spent on Social has increase by 50%. He also talked about how we don’t hind behind screennames and avatars anymore, and that our presence online is often a genuine extension of ourselves. Now that we get a lot of our news from friends, Facebook is making social/viral news easier, by allowing people to get a better feel for what content they share has become “social” through their friends.”

#WeekendRecap – Music, Parties, Thrills, and Chills

Anthony — Mon, 19 Sep 2011 20:51:31 +0000

Last week, James, Alice, Annie, and Kelly from the Cashmere team joined Blush for their performance at Audrey’s Fashion Night Out at Exchange L.A..

On Friday, the Cashmere family teamed up to celebrate the birthday of our beloved James Koo in K-Town.

Theresa went to see The Roots perform at the House of Blues on Sunset and says, ”I still have chills from seeing them rock the stage for their Saturday night ’Pre-Emmy Jam’ show.”

On Sunday, James, Alice, and Annie headed out to the Universal Studios and had a blast in the Jurassic Park Ride and the Shrek 4D Adventure.

Whoopi was invited to UCLA Bruin Bash this weekend, which included performances from Kendrick Lamar, Major Lazer, and Childish Gambino (aka Donald Glover from Community). He even ended up partying with Glover at his friend’s apartment after the show.