Archive for the ‘Events’ Category

Cashmere Event Recap: Murs Listening Party

Tuesday, March 9th, 2010

Last Friday, the Cashmere team threw an invite-only listening party for Murs’ latest collaborative album with producer 9^th Wonder – Fornever. Fornever ­marks the duo’s fourth pairing, and as time has shown, magic when these to these two get together.

The event, held at And Still, was MC’d by Fuzzy Fantabulous and saw appearances by Krondon from Strong Arm Steady and DJ Rhettmatic of the world famous Beat Junkies DJ Crew and DJ Just-N-Credibe working the turntables.

Check out some of the images from last Friday’s event  along with viral video footage from the listening party as well. Fornever drops March 30th.

It’s Common Cens(us)

Thursday, March 4th, 2010

2010 marks the return of the U.S. Census. What is the Census you ask? Why should I care? How does it affect me and my family? These are valid questions that many Americans are asking. Well non-profit organization, 99Problems.org is answering all those questions for you and spreading the critical message about the Census…but in a cool way so you understand exactly what this means for communities nationwide.

Using the theme “Numbers Don’t Lie” as a backdrop, 99Problems.org is bringing familiarity to hip-hop lovers and minority communities. It’s also going about effectively explaining why an accurate count of the U.S. population is essential in determining the location of hospitals and fire stations in your community, along with schools, safe construction, and most important, the numbers of seats your state occupies in the House of Representatives. As 99Problems.org states, “Filling out the Census form is a free and easy way to fight for the resources and respect our community deserves. It’s up to each of us to make sure our community counts. Be smart. Take the Pledge!”

Filling out the Census form takes a mere 10 minutes to do, but will affect the livelihoods of not just yourself, but every other American, despite cultural, racial or political background. Click on the banner below to take 99Problems.org’s Pledge to Participate in the 2010 Census and you’ll receive a free download of  the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes. And check out the video below of  99Problems.org’s  Numbers Don’t Lie Philly tour stop.

New Balance Launches NewBalance365.com Project

Wednesday, February 24th, 2010

Kicking off their brand new site, for the next 365 days shoe company New Balance will be putting out a collection of short films to spotlight a different shoe from its new global spring/summer 2010 collection. This is a pretty interesting concept in regards to social media, especially coming from a shoe manufacturer. These days, any worthwhile social media related project has to include the ubiquitous iPhone app and true to form, New Balance has created one as well to keep consumers engaged and “balanced”.

iPhone apps are cool and all, however New Balance 365 has taken their app a step further. Not only can you watch the each daily NewBalance365.com video through your iPhone,  the app also acts as an alarm clock that will wake you up with something new and different every day, providing users with a daily dose of “balance”.  It even records your sleeping habits so you can compare them with the sleeping habits of the rest of the world.

It’s actually quite interesting once you start looking at the graphs covering demos like “Oversleepers”, “Late Risers vs. Early Risers” and “Sleep Worldwide” on their website. It’s good to know that the majority of the world is awake right now with, you know, sleep being the cousin of death and all.

Check out their launch video below and head over to NewBalance365.com to see all of their previous daily videos.

Cashmere Event of the Week: Mishka Grand Opening

Friday, February 19th, 2010

In celebration of its new West Coast store opening, popular boutique store Mishka is hosting a giant bash tomorrow at The Echoplex in Echo Park. Mishka is home to many unique clothing apparel, accessories, gadgets and toys from independent designers and artists.  Their new Echo Park store is going to serve as a perfect reflection of the neighborhood’s budding artistic and fashion-forward community.

And what would a grand opening be without a proper party to follow the momentous event?  Mishka brought in  L.A.’s very own Dubstep king, 12^th Planet to kick off the festivities after the opening reception. Also performing will be rapper Rass Kass alongside Franki Chan, Killing Spree and bands Wavves, Best Coast and The Franks.  Should be a dope event!

The grand opening starts at 12 noon with in-store exclusives followed by an opening reception from 7 – 9pm.  For more information about the party, visit Mishkanyc.com.

Cashmere Attends The Color Purple Opening Night

Thursday, February 18th, 2010

Since its release in 1982, The Color Purple has been more than just a story ingrained in the African-American community, it has become a heart-wrenching theme and testimony of hardship, isolation, abuse AND triumph embraced by all communities worldwide!

Beginning its journey as a novel, The Color Purple garnered a Pulitzer Prize for author Alice Walker a year later, before being adapted into a feature film directed by Steven Spielberg in 1985. Both mediums have been powerful in impact, but the musical, produced and presented by Oprah Winfrey, has definitely developed its own notoriety, garnering widespread inspiration and influence.

Our very own Misty Anderson had the opportunity to attend the Los Angeles opening night  at the Pantages Theatre. Media was out in numbers as flashing lights and microphones were everywhere, so you know celebrities weren’t too far behind. Heavyweights like Arsenio Hall, Chaka Khan, Clifton Powell,  Quincy Jones, and more were enthusiastic to bypass all the red carpet festivities to get inside, and by play’s end, she understood why.

During this North American tour of the play, American Idol Winner Fantasia Barrino is reprising her role as lead character Celie. Her voice blazed the ears of all in attendance, serving as a form of therapy for whatever issues the audience came there with it by taking them on an emotional roller coaster of laughter and tears with her powerful performance.  In the end, you learned many great life lessons from songs like “I Am Beautiful”, “I’m Here” and “Dear God”.

If you haven’t done so, Cashmere highly recommends you check out this play that paramount the topics of forgiveness and love. The Color Purple will be at the Pantages until February 28th. For more information regarding the tour, storyline, and the all-star cast, visit ColorPurple.com

Snoop Knows the Power of the Dark Side!

Wednesday, February 17th, 2010

A long time ago in a galaxy far, far… Oh wait, hold up! Actually, it wasn’t that long ago and it happened in place that wasn’t particularly far away. By now you’ve seen the video of Snoop Dogg and Sith Lord Darth Vader leading an army of Stormtroopers through the streets of New York to promote the new line of Adidas Star Wars Collection apparel and sneakers. But Cashmere was able to get a hold of exclusive footage of all the behind-the-scenes happenings during Snoop’s imperial march through the Big Apple.

Was all peaceful at the end of the day? Did Yoda come through and cop a pair of Luke Skywalker Top Tens? Did Chewbacca ever get a haircut? Check out the video below and, oh yeah, “May the Force be with you.”

It’s the Year of the Tiger, It’s the Thrill of the Fight

Tuesday, February 16th, 2010

Watch maker extraordinaire Swatch is celebrating Chinese New Year and the Year of the Tiger by releasing their special edition Chinese New Year Watch “The Blessing Sign.”

Beginning last Sunday on February 14th, Chinese New Year continues in celebrations for two weeks honoring the 2010 year of the Tiger. According to the ancient tradition, each year in the Chinese calendar is associated with one of twelve animals. People born within the year of the Tiger are said to be active, passionate, and motivated. Check out “The Blessing Sign” below:

Great watch to celebrate a great new year!

EPPS PR – Twenty 4 Seven Conference

Thursday, October 22nd, 2009

Yesterday, EPPS (Entertainment Publicists Professional Society) hosted a one-day conference with BMI.  The conference was hosted in Santa Monica, Calif., at the Loews Santa Monica Beach Hotel, in which they discussed public relations and communications tactics – focusing on the convergence of: Technology, Image, Communication and Control.  PR Twenty4Seven is a career-conference: knowledge, tips, trends and networking to help give you some new perspective on how entertainment, PR and media will be moving into 2012.

Cashmere’s publicity coordinator, Kristen, was invited out and able to mingle with some of the industry’s biggest names, including Melanie Massie, Vice President of Talent for BET Networks, Claudia Cagan, Senior Producer for E! Network and Michael Spiegelman from Yahoo! Music.  Over 50 top brand-makers in the media, public relations, communications, corporate relations, government, guild, network, agency, radio and talent worlds attended to display their latest trends and products.

For more information on EPPS, click (here)

Dear Lemon Lima!

Thursday, July 30th, 2009

Tuesday night, Cashmere got to attend the screening of Dear Lemon Lima at the Nike Montalban Theater in Hollywood.  Directed and created by the ever so talented Suzi Yoonessi, Dear Lemon Lima is one of the most precious movies we have seen in a long time.  The wittiness and innocence of each character had us laughing throughout the movie’s entirety.

Dear Lemon Lima tells the story of a young Alaskan teenager as she discovers her Yup’ik heritage, while rallying her fellow misfits to compete in her school’s Snowstorm Survivor competition.  All the awhile dealing with the heartbreak of her “first love.”

The move recently premiered at the 2009 Los Angeles Film Festival and has gained much attention!

“…As refreshing as an Astro-Pop on a summer’s day.” – LA Times

“More poignant than Napoleon Dynamite.” – Clevland Sun News

“Cotton Candy colored joy.” – Culver City Observer

“This hilarity…is full of spite and spirit!” – The Examiner

The Cashmere family are big supporters of this movie and what it stands for! So make sure you check out their blog to find out when the next showing is! We promise you won’t be disappointed! www.Dearlemonlima.wordpress.com

Check out photos & the trailer below:

Congrats Twista!! Category F5 #1 Rap Album!

Wednesday, July 29th, 2009

We at Cashmere work day in and day out to help push our artist’s music.  So it’s only apporpriate to say how proud we are to be a part of the Twista camp!!  Category F5, which dropped July 14th has reached  the top spot for the #1 Rap album on iTunes, Amazon and Billboards!!!  Twista also released the music video for the third single off Category F5, “Yo Body” (Feat. Do or Die and Johnny P).

If you haven’t checked out Category F5, make sure you go to iTunes or Amazon to cop!