Cashmere Agency » Events

Snoop, 7-Eleven Hook-Up for ‘Coffee Cup With A Cause’

admin — Tue, 07 Sep 2010 22:37:32 +0000

Snoop Dogg continues to give back to the hood, this time teaming up with 7-Eleven to make him the fourth designer in their charitable “Coffee Cup With A Cause” program. A Signature Cup designed by Snoop Dogg is on sale now till October 18th at all participating 7-Eleven stores in the U.S. Proceeds will benefit the Snoop Youth Football League (SYFL), Snoop’s Los Angeles-based football club for inner-city children.

7-Eleven has guaranteed a minimum donation of $250,000 to SYFL. However, this donation can increase depending on the number of Snoop Signature Cups are sold at 7-Eleven locations by loyal fans of the Boss Dogg and supporters of the SYFL.

To celebrate 7-Eleven’s donation and the launch of his cup, Snoop is making a special announcement at the beginning of his SYFL team’s practice. The kids of the SYFL program will learn firsthand about the program and associated donations, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups.

For more information about this program, please visit cupwithacause.com.

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Machete goes Lowriding with Mister Cartoon

admin — Wed, 25 Aug 2010 19:31:47 +0000

To celebrate the upcoming Twentieth Century Fox film Machete, starring Danny Trejo, SA Studios and Mister Cartoon have produced a series of lifestyle videos in anticipation for the film’s release.

The first video, directed by SA Studios own, Estevan Oriol, kicks off the series with some ‘O.G.’ lowriding. Danny Trejo and Mister Cartoon go cruising through the streets of historic East L.A., where the “lowriding” culture is huge. Watch the clip below, as Cartoon takes Danny for a ride with his Lifestyle Car Club, while discussing the history and culture of lowriding.

And if you haven’t seen it yet, be sure to check out the trailer for Machete below. Based off of the trailer for the 2007 Quentin Tarentino and Robert Rodriguez directed Grindhouse double feature, the film also stars Jessica Alba, Michelle Rodriguez, Cheech Marin, Steven Seagal and Robert DeNiro. Machete hits theaters Friday, September 3rd.

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Devi Dev’s Doing it BIG Tonight on her way out of L.A.

admin — Tue, 24 Aug 2010 19:51:21 +0000

It’s official, KDAY’s Devi Dev, is taking her sultry voice to Houston! This quintessential L.A girl will be joining Houston’s KBXX 97.9 The Box beginning September.

Devi Devi joined the legendary 93.5 KDAY where she rocked the airwaves as an On-Air personality, eventually serving as APD and Music Director, handling all the behind the scene’s at the station. Devi Dev’s impact on Los Angeles is undeniable, and the time has come for her to move on, and of course, she’s going out in style.

Join Devi Dev tonight at her going away party at Bubble Gum LA (Blu Monkey Lounge on Hollywood Blvd & Western) to celebrate all that she has accomplished here in Los Angeles and wish her well on her next journey.

U-N-I and Kendrick Lamar will be in attendance, while DJ Eque, Mister A.D (93.5 KDAY), Justin Credible (Power 106) and SourMILK (Power 106), and DrewByrd will be DJing. Plus Terrace Martin and Devi Dev will be giving you a preview of “Here, My Dear”.

On behalf of the Cashmere Crew, we want to say we’ll miss you Devi Dev and wish you the best of luck in all your future endeavors in Houston.

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Cashmere Event Recap: Rock the Bells 2010

admin — Mon, 23 Aug 2010 22:16:04 +0000

Rap legends gathered this past Saturday night in San Bernardino for Rock the Bells. Snoop Dogg, Slick Rick, the Wu-Tang Clan, A Tribe Called Quest, Rakim, and others each performed one of their classic albums from start to finish. This was an unbelievable line-up that true hip-hop fans were dying to attend.

The most anticipated performance of the night was turned in by former Fugees band member, Lauryn Hill. L Boogie gave an amazing performance as fans were extremely happy to see her rock the stage performing her hits “Doo Wop (That Thing)”, “Lost Ones”, and the Fugee song, “Ready or Not”.

A Tribe Called Quest took to the main stage performing their legendary LP, Midnight Marauders. A revitalized Tribe Called Quest displayed why Q-Tip and Phife remain the gold standard of rap duos, trading off bars perfectly. After performing the entirety of their 1993 classic, the two brought out former member Jarobi, plus a surprise appearance from Busta Rhymes, whose spit his verse from “Scenario” that turned the head-nodding crowd into rowdy heads.

The Wu-Tang Clan (with Method Man, RZA, Raekwon, Ghostface, GZA, and Inspectah Deck all in attendance) got started on their hip-hop classic, Enter The Wu-Tang (36 Chambers), the audience responded by collectively throwing their W’s up in the air. All the Clan had to do was play “Can It Be All So Simple” and exhort crowd members to hold up their lighters and the crowd complied with sea flame began to illuminate the dark crowd.

Last, but not least, was the headliner of the show, Snoop Dogg. Strolling onto the stage with the famous Doggystyle album cover constructed as stage backdrop, the Boss Dogg brought out a slew of guests to run through his first album, including: RBX, The Lady of Rage, Daz, and Kurupt, with a special video cameo appearance by Dr. Dre. The Doggfather was on his home turf and sounded just as crisp as he did some 20 years ago. Snoop’s video skits gave emphasis to his performance. No other artist had the amazing video background and effects like Snoop.

Some of the Cashmere crew were in attendance, and all can attest that the long wait in line, under the hot sun was well worth it. As seeing these legends perform at Rock the Bells is a one in a life time event.

Check out some of the performances from this past weekend’s all-star musical event below.

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Dom Kennedy B-Day Bash at The Roxy This Friday

admin — Thu, 19 Aug 2010 20:46:26 +0000

This Friday, August 20th, underground hip-hop in Los Angeles will be given the main stage at Hollywood’s world famous Roxy Theater on Sunset! Leimert Park native, Dom Kennedy is celebrating his birthday by performing his latest album, From The Westside, With Love, along with performances from special surprise guests. Dom will also be unveling his Limited Edition JBC x DOM Kennedy collaboration shirts to be sold at the show.

DJ Drewbyrd will be handling the the 1s and 2s for the night’s festivities, spinning on the popular NUMARK V7 turntables. The show is open to all ages with doors opening at 9PM.

Pre-sale tickets for the event can be purchased online at JustBeCool.net for $15. And check out the video below hyping up this Friday’s event featuring Terry Kennedy, Levi Maestro (Maestro Knows), Mikey Rocks & Chuck Inglish (The Cool Kids), Kendrick Lamar, Fashawn, Polyester, OverDoz., Skeme, Mizzle (JBC) and Hit Boy (Surf Club).

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Style Network’s 2nd Annual “Give & Get Fete” Fundraiser Benefiting Dress for Success

admin — Wed, 18 Aug 2010 00:20:07 +0000

Last night, Style Network held their 2nd Annual “Give & Get Fete” fundraiser benefiting Dress for Success at the Soho House in West Hollywood. Cashmere Agency was there to support the good cause and was wowed by the experience. Garcelle Beauvais was the beautiful host for this year’s festivities. The fundraiser was a huge success with a fantastic evening filled with celebrities including Elise Neal, Ali Fedotowsky, Audrina Patridge; complimentary spa treatments, gifting suites, a silent auction, and more. Not to mention the bottomless supply of red and white wine along with delicious sweets for guests. If anyone knows how to properly pamper the ladies, Style Network and their staff are the experts!

All of the funds earned through ticket sales and the silent auction will go directly to Dress for Success. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive not only in work, but in life. We thank Style Network for the generous invite and congratulate them on the success of the charitable event.

To see more photos from last night’s glamorous event, please visit MyStyle.com and to find out more on how you can help Dress for Success, please visit their website.

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Cashmere Event Announcement: Ableton Live Workshop

admin — Tue, 17 Aug 2010 23:33:49 +0000

FREE EVENT TONIGHT! Come see a Cashmere fave, Thavius Beck for Production 101 at the Downtown Independent!

Look, Learn, and Listen at one of the most unique events in Los Angeles tonight from 7pm-Midnight.

Thavius Beck (Photo courtesy of Azul 213 Amaral)

Don’t miss this unique opportunity to learn about the most creative piece of music software available, and to see three incredibly talented electronic musicians apply what they’ve learned right before your very eyes.

The Production 101 workshop event returns in full form tonight at the Downtown Independent theatre. For those of you who attended last month’s hit event, you have a good idea of what to expect, for those of you who missed it, this is the breakdown:

7pm-9pm: Thavius Beck, certified Ableton Live trainer and Dubspot Instructor will host a workshop on production tips and techniques using Ableton Live. He’ll cover whatever topics that are most relevant to those in attendance, he’ll get to as much as he can in the time provided, and answer questions briefly afterwards.

9pm-10pm: DJ HERU, the resident DJ, will be spinning and pushing the limits of the Independent’s brand new sound system.

10pm-Midnight: Performances from a trio of artists.

K-the-I??? will be doing an instrumental set with the Launchpad, while Jeremy Ellis will be showing off his MPC skills along with Free The Robots.

Live visuals for the entire night will be provided by OICHO Video. The entire night is FREE, thanks to Dubspot, Ableton, and Novation.

Check out the video below of Ableton Live Video Tutorial ‘Chopping Samples’ with Thavius Beck and we hope to see you there tonight!!!

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Cashmere Recap: Chefs Night Out & Scratch DJ Academy Event

admin — Tue, 03 Aug 2010 01:35:39 +0000

This weekend was bursting with big events throughout Los Angeles . Cantina Novelli, a premiere Italian wine, left a tasty impression Sunday evening at Angeleno’s “Chefs Night Out” event. The event, held at the Fairmont Miramar Hotel in Santa Monica, brought out the biggest names in Los Angeles culinary scene. Also included in the festivities were the 8^th annual Restaurant Awards with the big winners being:

Best New Restaurant: Lazy Ox Canteen
Best New Chef: Michael Voltaggio
Chef of the Year: Michael Cimarusti, Providence
Restaurant of the Year: Hatfield’s
Pastry Chef of the Year: Zoe Nathan, Huckleberry Café & Bakery
Outstanding Wine & Spirits: SAAM at the Bazaar by José Andrés
Outstanding Service: The Grill on the Alley
Vanguard Award: Water Grill

Cantina Novelli was one of many tastings available during the exclusive industry event and left hundreds of individuals with a taste of perfection on their palette.

On Saturday, Los Angeles DJs were treated to a special event at the Scratch DJ Academy showcasing the Numark V7. The Numark V7 is the latest turntable controller from the industry-leader in DJing equipment. Local DJs had the opportunity to put them to the test and speak with Numark reps about all the different features and capabilities.

It was unanimous from everyone who got to test out the V7s that this is the next big step in DJ hardware. Special thanks to DJ Jam, DJ Muggs, Mr. Choc, DJ Dynamix, Def Jef, Fut from Impact Record Pool and everyone else who came out to support the workshop.

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Cashmere Recap: Netroots Nation 2010

admin — Mon, 26 Jul 2010 22:22:13 +0000

This past weekend marked the 5th anniversary of the Netroots national gathering and included panels led my experts in a variety of fields ranging from politics to hip-hop.

Cashmere’s own Ryan Ford served as a panelist at the event along with AllHipHop.com’s Co-Founder Chuck Creekmur, Vibe.com’s Managing Editor Chloe Hilliard, and Janee Bolden, Senior Editor of Bossip.com.

Together this panel of highly qualified media experts discussed “Mobilizing the Urban Blogosphere”. This panel discussed various issue ranging from the affect of the urban blogosphere on politics to civic engagement among youths.

View the “Engaging the Urban Blogosphere” panel below!

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Comic-Con 2010: First Look at Lando Calrissian “Spin-Off”!

admin — Fri, 23 Jul 2010 20:41:00 +0000

The 41st annual Comic-Con kicked off yesterday in San Diego. Running through Sunday, the four-day geek out is the largest comic book convention in the western hemisphere bringing together anime, comic book, sci-fi, and video gaming fans worldwide.

Besides checking out all the scantily clad, sci-fi babes, Comic-Con is where you get that rare Generation One, Megatron (at a decent price) to complete your Transformers collection or expand your wardrobe with one of hundreds of comic themed t-shirts available. Comic-Con also serves as the place where Hollywood gives fans a first look at some of the hottest upcoming films and television shows, like Heroes, LOST, Iron Man, and The Dark Knight. In addition, a number of creative, independent shorts like Grayson and Batman Dead End first gained their cult following here.

With today being Star Wars day at Comic-Con, of course a Star Wars short got leaked. Check out the trailer below for the “spin-off” movie, Blackstar Warrior. Premiering yesterday at Comic-Con, the movie stars Lando Calrissian from the Star Wars series. Is it real? One can only hope.

And in case you never seen them before, here are the full Grayson and Batman Dead End shorts.

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