Archive for the ‘grassroots marketing’ Category

It’s Common Cens(us)

Thursday, March 4th, 2010

2010 marks the return of the U.S. Census. What is the Census you ask? Why should I care? How does it affect me and my family? These are valid questions that many Americans are asking. Well non-profit organization, 99Problems.org is answering all those questions for you and spreading the critical message about the Census…but in a cool way so you understand exactly what this means for communities nationwide.

Using the theme “Numbers Don’t Lie” as a backdrop, 99Problems.org is bringing familiarity to hip-hop lovers and minority communities. It’s also going about effectively explaining why an accurate count of the U.S. population is essential in determining the location of hospitals and fire stations in your community, along with schools, safe construction, and most important, the numbers of seats your state occupies in the House of Representatives. As 99Problems.org states, “Filling out the Census form is a free and easy way to fight for the resources and respect our community deserves. It’s up to each of us to make sure our community counts. Be smart. Take the Pledge!”

Filling out the Census form takes a mere 10 minutes to do, but will affect the livelihoods of not just yourself, but every other American, despite cultural, racial or political background. Click on the banner below to take 99Problems.org’s Pledge to Participate in the 2010 Census and you’ll receive a free download of  the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes. And check out the video below of  99Problems.org’s  Numbers Don’t Lie Philly tour stop.

Mister Cartoon Tags NYC MetroPCS Stores

Friday, February 26th, 2010

Celebrity tattoo artist Mister Cartoon and graffiti artists Cope2 and Sen2 partnered up with MetroPCS to bomb the windows of three of their New York City store locations. The communications provider hooked up with the three titans of street art to leave their mark on retail stores in Harlem and the Bronx.

For you Big Apple residents, you should head over to 115th & Lexington in Harlem, or E. Fordham & E. Kingsbridge Road or 3rd & E.151st in the Bronx to get an up close look at their work while you still can. The rest of you should definitely check out the footage from their covert graffiti mission below courtesy of OnSmash.com.

EPPS PR – Twenty 4 Seven Conference

Thursday, October 22nd, 2009

Yesterday, EPPS (Entertainment Publicists Professional Society) hosted a one-day conference with BMI.  The conference was hosted in Santa Monica, Calif., at the Loews Santa Monica Beach Hotel, in which they discussed public relations and communications tactics – focusing on the convergence of: Technology, Image, Communication and Control.  PR Twenty4Seven is a career-conference: knowledge, tips, trends and networking to help give you some new perspective on how entertainment, PR and media will be moving into 2012.

Cashmere’s publicity coordinator, Kristen, was invited out and able to mingle with some of the industry’s biggest names, including Melanie Massie, Vice President of Talent for BET Networks, Claudia Cagan, Senior Producer for E! Network and Michael Spiegelman from Yahoo! Music.  Over 50 top brand-makers in the media, public relations, communications, corporate relations, government, guild, network, agency, radio and talent worlds attended to display their latest trends and products.

For more information on EPPS, click (here)

Change the Game

Friday, November 7th, 2008

During his historic acceptance speech, President Elect Barack Obama graciously thanked many of the people that made his run for the White House so successful. And while Obama’s campaign rightfully touched on numerous hot button issues and moving philosophic ideals, it had to be effectively and consistently communicated.

Being the marketing heads that we are here at Cashmere, we decided to break out a few of the strong points that we noticed. Obama has the chance now to change the world and how we look at it, he’s already changed enhanced our vision!

Cashmere Observations of the Obama – Marketing – Positioning – Branding Campaign

1. Simplicity. A majority of the population thinks that our country is going in the wrong direction, hence Obama’s focus on the word “Change.”

2. Consistency. Did you notice that the one consistent word/theme always present in his messaging was the word “change”? You saw it everywhere—in everything from creative billboards to t-shirts, stickers to yard signs, e-mail blasts to text messages. He repeated the message over and over and voters identified him with the concept.

3. Relevance. By his relentless focus on change, he forced his opponents to devote much of their campaign time discussing changes they proposed for the country. And how their changes would differ from the changes that he proposed.

4. Social Network. His campaign utilized and/or created the tools that let people (especially new voters) get engaged easily and in a manner with which they were already familiar. Both on and offline, it was very easy for people to participate. a Facebook application that let users remind their network to vote for their candidate of choice in the U.S. presidential election by “donating” their Facebook status, the Obama team really embraced the new renaissance.

5. On the Move. Did you get an Obama text, either directly from his campaign or from a friend that forwarded it? Strategies like the first political campaign app introduced for Apple’s iPhone (which included an Obama “Countdown to Change” calendar that ticked off the seconds until Election Day) to Obama’s use of communication methods that like texting were embraced. Many of these had previously been ignored but when used properly they allowed his message to reach specific demographics instantly—with a device that was already right in their hand.

6. Get that Paper. A template that provided a record-breaking amount of donations was built upon gaining small sums of money from a huge amount of people. While the Obama campaign had no shortage of large donations from the usual streams, the ability to donate through the internet, allowed for a grassroots, bottom-up model that gave people the feeling of actually being able to help the cause—and eventually change the world.