Archive for the ‘grassroots marketing’ Category

Cashmere New Show Alert: MTV Hired!

Thursday, May 20th, 2010

One of our friends from the University of Dreams program, Career Coach Ryan Kahn, continues to make dreams come true in the lives of recent graduates. As an alumna of the program, they totally brought our very own Misty’s LA dreams to fruition pairing her with a wonderful internship and, later, a job offer at Cashmere Agency.

Now Ryan is taking his successful guidance and expertise in job recruiting to a nationwide television  audience as part of MTV’s newest reality series, Hired. Hired chronicles recent college grads as they go on their first big job interview. Each episode will feature job seekers vying for a different gig in a unique industry, ranging from a junior designer to an assistant stylist to talent booker for the trendiest and hottest companies.

Viewers will follow along as these applicants navigate their way through the nerve-wracking interview process, complete with expert coaching from professional recruiter Ryan Kahn, leading up to the climactic finish where one person will get ‘hired’ and land a dream job, with the rest forced to dust off their resumes and try again.

Peep the trailer and first episode of Hired below and be sure to catch all the episodes of Hired, weekdays at 6:30pm, only on MTV!!!

Trailer

First full episode

Cashmere Event of the Week: L.A. Art In Numbers

Thursday, May 6th, 2010

Recognized universally as the home of entertainment, the Los Angeles visual arts scene has quietly emerged as one of the most respected communities in the world.  Whether it be influence in art or culture, L.A.’s creative force has a potent effect on people everywhere. On Saturday May 8th in Culver City, witness history at “L.A. ART IN NUMBERS” a one-night art exhibition of work by over 50 Angelenos constructing the current chapter of Los Angeles’ legacy.

Curated by Southern California natives/artists Annie Madison & Marcella Kroll, contributing artists include Albert Reyes, Kofie, Shark Toof, Kime Buzzelli, Restitution Press, Vanessa Prager, Dethkills, Skullphone, Frohawk Two-Feathers, Mark Of The Beast, and the HIT+RUN Crew will also be bringing out their custom creation studio.

With a $10 entry donation (portion of the proceeds to benefit The Vision Center at Childrens Hospital Los Angeles) guests will receive a FREE poster/print to personalize.  Choose from exclusive designs by Annie Madison, Restitution Press, Albert Reyes, Coto, Frohawk Two-Feathers, Cat Cult and H+R Crew to make your own one-of-a-kind silkscreen print.  DJs Jeremy Sole (KCRW), Take (Brainfeeder), Valtron (Beat Swapmeet) and Toks (Hit+Run) will be representing the progressive state of LA’s musical dimensions. Open beer & wine bar and plenty of free parking available.

High Profile Productions (5896 Smiley Dr, Culver City 90232) 7-11pm  |  21+  |  $10 donation

For more info, head over to LA Art in Numbers’ website.

The Census is Not an Option!

Thursday, April 1st, 2010

Don’t Be an April Fool on National Census Day! Fill out your form – 10 questions, 10 SECONDS – and mail it back! Hollywood supports the cause and teamed up with 99Problems.org to give you a few words.

Your 2010 Census form are due today, get your mailed in TODAY! And you still can get your free download of the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes by taking the 99Problems.org’s Pledge to Participate in the 2010 Census by click on the banner below.

Cashmere Event Recap: Long Beach Step Show 2010

Thursday, March 25th, 2010

“Step N2 the Beach” Long Beach Step Show was an event like no other and Cashmere feels sorry for all those who missed it. This past weekend, the annual Step Show celebrated its 20^th anniversary show as African-American fraternities and sororities brought their A-game to be crowned the Kings and Queens of the biggest Step Show competition on the West Coast.

Dating back to over a century ago, the “Divine 9” –the nine predominant African-American Greek organizations– include fraternities Alpha Phi Alpha, Iota Phi Theta,  Kappa Alpha Psi, Omega Psi Phi, and Phi Beta Sigma and sororities Alpha Kappa Alpha, Delta Sigma Theta, Sigma Gamma Rho, and Zeta Phi Beta.

All nine took the stage in their respective colors, performing in their various themed routines. Some used props, while some teams’ props were actually little people, or more precise, young ladies who emulated the hard stepping routines associated with the specific sororities they were representing. The ‘Q’s’, all of them it appeared, wowed the crowd with a raucous display of camaraderie, while the ladies of the Alpha Kappa Alpha paid tribute to Barbie during their set.

However, at the end of the night, it was the brothers from the Alpha Phi Alpha and the ladies of Delta Sigma Theta that stood tall. Congrats to both houses.

Sponsored by Warner Bros. Pictures Clash of the Titans, “Kraken” themes were found throughout the entire Pyramid. From t-shirts and beach balls to banners and posters, we’re sure that the Black College Greek Community will continue in full enthusiasm when the action flick hits theaters April 2^nd. We hope you are TOO!

Check out the videos below of the highlights from the Long Beach Step Show and an extended clip of the winning performance by 2010 Long Beach Step Show champion, Alpha Phi Alpha Fraternity.

Numbers Don’t Lie x Respect the West!

Wednesday, March 24th, 2010

In their continuing effort to promote participation in this year’s Census, DJ Willie Shakes of Swag Boyz and  Blizz McFly of Safs Crew are still touring the country to spread awareness of the 2010 Census with some of hip-hop’s elite. This past weekend, the duo stopped off in Austin, TX for the annual SXSW event and caught up with a number of West Coast hip-hop luminaries as they took part in the ‘Respect The West’ showcase hosted by Cashmere Agency and Stampede Management.

While, artists like DJ Quik and Bone Thugs-N-Harmony were reppin’ it for the West with memorable performances, Shakes was able to catch up with a few of the West Coast’s biggest names, including Murs, Kurupt, Alchemist and QD3, to discuss the 2010 Census and its importance.

Check out the footage below of Shakes chopping it up with some of the West’s finests for the 2010 Census. And click on the banner below to still take 99Problems.org’s Pledge to Participate in the 2010 Census and receive a free download of the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes.

Make sure you fill out your 2010 Census forms by April 1st.

It’s Common Cens(us)

Thursday, March 4th, 2010

2010 marks the return of the U.S. Census. What is the Census you ask? Why should I care? How does it affect me and my family? These are valid questions that many Americans are asking. Well non-profit organization, 99Problems.org is answering all those questions for you and spreading the critical message about the Census…but in a cool way so you understand exactly what this means for communities nationwide.

Using the theme “Numbers Don’t Lie” as a backdrop, 99Problems.org is bringing familiarity to hip-hop lovers and minority communities. It’s also going about effectively explaining why an accurate count of the U.S. population is essential in determining the location of hospitals and fire stations in your community, along with schools, safe construction, and most important, the numbers of seats your state occupies in the House of Representatives. As 99Problems.org states, “Filling out the Census form is a free and easy way to fight for the resources and respect our community deserves. It’s up to each of us to make sure our community counts. Be smart. Take the Pledge!”

Filling out the Census form takes a mere 10 minutes to do, but will affect the livelihoods of not just yourself, but every other American, despite cultural, racial or political background. Click on the banner below to take 99Problems.org’s Pledge to Participate in the 2010 Census and you’ll receive a free download of  the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes. And check out the video below of  99Problems.org’s  Numbers Don’t Lie Philly tour stop.

Mister Cartoon Tags NYC MetroPCS Stores

Friday, February 26th, 2010

Celebrity tattoo artist Mister Cartoon and graffiti artists Cope2 and Sen2 partnered up with MetroPCS to bomb the windows of three of their New York City store locations. The communications provider hooked up with the three titans of street art to leave their mark on retail stores in Harlem and the Bronx.

For you Big Apple residents, you should head over to 115th & Lexington in Harlem, or E. Fordham & E. Kingsbridge Road or 3rd & E.151st in the Bronx to get an up close look at their work while you still can. The rest of you should definitely check out the footage from their covert graffiti mission below courtesy of OnSmash.com.

EPPS PR – Twenty 4 Seven Conference

Thursday, October 22nd, 2009

Yesterday, EPPS (Entertainment Publicists Professional Society) hosted a one-day conference with BMI.  The conference was hosted in Santa Monica, Calif., at the Loews Santa Monica Beach Hotel, in which they discussed public relations and communications tactics – focusing on the convergence of: Technology, Image, Communication and Control.  PR Twenty4Seven is a career-conference: knowledge, tips, trends and networking to help give you some new perspective on how entertainment, PR and media will be moving into 2012.

Cashmere’s publicity coordinator, Kristen, was invited out and able to mingle with some of the industry’s biggest names, including Melanie Massie, Vice President of Talent for BET Networks, Claudia Cagan, Senior Producer for E! Network and Michael Spiegelman from Yahoo! Music.  Over 50 top brand-makers in the media, public relations, communications, corporate relations, government, guild, network, agency, radio and talent worlds attended to display their latest trends and products.

For more information on EPPS, click (here)

Change the Game

Friday, November 7th, 2008

During his historic acceptance speech, President Elect Barack Obama graciously thanked many of the people that made his run for the White House so successful. And while Obama’s campaign rightfully touched on numerous hot button issues and moving philosophic ideals, it had to be effectively and consistently communicated.

Being the marketing heads that we are here at Cashmere, we decided to break out a few of the strong points that we noticed. Obama has the chance now to change the world and how we look at it, he’s already changed enhanced our vision!

Cashmere Observations of the Obama – Marketing – Positioning – Branding Campaign

1. Simplicity. A majority of the population thinks that our country is going in the wrong direction, hence Obama’s focus on the word “Change.”

2. Consistency. Did you notice that the one consistent word/theme always present in his messaging was the word “change”? You saw it everywhere—in everything from creative billboards to t-shirts, stickers to yard signs, e-mail blasts to text messages. He repeated the message over and over and voters identified him with the concept.

3. Relevance. By his relentless focus on change, he forced his opponents to devote much of their campaign time discussing changes they proposed for the country. And how their changes would differ from the changes that he proposed.

4. Social Network. His campaign utilized and/or created the tools that let people (especially new voters) get engaged easily and in a manner with which they were already familiar. Both on and offline, it was very easy for people to participate. a Facebook application that let users remind their network to vote for their candidate of choice in the U.S. presidential election by “donating” their Facebook status, the Obama team really embraced the new renaissance.

5. On the Move. Did you get an Obama text, either directly from his campaign or from a friend that forwarded it? Strategies like the first political campaign app introduced for Apple’s iPhone (which included an Obama “Countdown to Change” calendar that ticked off the seconds until Election Day) to Obama’s use of communication methods that like texting were embraced. Many of these had previously been ignored but when used properly they allowed his message to reach specific demographics instantly—with a device that was already right in their hand.

6. Get that Paper. A template that provided a record-breaking amount of donations was built upon gaining small sums of money from a huge amount of people. While the Obama campaign had no shortage of large donations from the usual streams, the ability to donate through the internet, allowed for a grassroots, bottom-up model that gave people the feeling of actually being able to help the cause—and eventually change the world.