Archive for the ‘social network’ Category

Snoop Dogg Hooks up with Myxer for Exclusive More Malice Content

Tuesday, March 9th, 2010

That’s right, Big Snoop Dogg, always staying ahead of the game, partnered with mobile entertainment company Myxer to promote his release of the CD + DVD combo More Malice – the follow-up to the highly successful Malice N Wonderland album.

“These days it’s all about the artist interacting with the fans directly,” said Snoop Dogg. “I know what my fans want and now with Myxer I can give them what they want and need by delivering  the best content straight into their hands, giving them exclusive content, and what they can expect to see on my upcoming More Malice album.”

Snoop hooked Myxer up with some exclusive  mobile entertainment video content revolving around the upcoming More Malice N Wonderland album and Malice N Wonderland mini movie release. Besides behind the scenes Malice N Wonderland footage, there’s other exclusive content available for download like the video below of Snoop decking out Mayer Hawthrone with some dope Snoopafied items, including a brand new Sanctioned Moto VE440 phone by Mister Cartoon.

Head over to Myxer.com to check out the exclusive Snoop Dogg More Malice contest. Both Malice N Wonderland the mini-movie and More Malice the CD hits stores March 23^rd.

New Balance Launches NewBalance365.com Project

Wednesday, February 24th, 2010

Kicking off their brand new site, for the next 365 days shoe company New Balance will be putting out a collection of short films to spotlight a different shoe from its new global spring/summer 2010 collection. This is a pretty interesting concept in regards to social media, especially coming from a shoe manufacturer. These days, any worthwhile social media related project has to include the ubiquitous iPhone app and true to form, New Balance has created one as well to keep consumers engaged and “balanced”.

iPhone apps are cool and all, however New Balance 365 has taken their app a step further. Not only can you watch the each daily NewBalance365.com video through your iPhone,  the app also acts as an alarm clock that will wake you up with something new and different every day, providing users with a daily dose of “balance”.  It even records your sleeping habits so you can compare them with the sleeping habits of the rest of the world.

It’s actually quite interesting once you start looking at the graphs covering demos like “Oversleepers”, “Late Risers vs. Early Risers” and “Sleep Worldwide” on their website. It’s good to know that the majority of the world is awake right now with, you know, sleep being the cousin of death and all.

Check out their launch video below and head over to NewBalance365.com to see all of their previous daily videos.

Google’s newest feature!

Monday, October 26th, 2009

Last Wednesday, Google was proud to announce their latest feature to the search engine…THE SOCIAL SEARCH! Of course this was exciting news (yes, we are tech nerds here) to us at Cashmere because social media searches are a big part of our jobs and will help us gauge the hard work we do for our clients.  It is also, another great tool to utilize and enhance our marketing and PR abilities.  According to Mashable.com, details are sparse, but here are some of the features the social search will include:

- The bottom of search results will soon have social networking information from your friends, like their Flickr photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

- These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.

- They have also improved searching for images using social networks. Images become more relevant using social networking data.

- It will launch in Google Labs in the next few weeks.

At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

- Marissa Mayer, Vice President of Search Products and User Experience

Congrats Twista!! Category F5 #1 Rap Album!

Wednesday, July 29th, 2009

We at Cashmere work day in and day out to help push our artist’s music.  So it’s only apporpriate to say how proud we are to be a part of the Twista camp!!  Category F5, which dropped July 14th has reached  the top spot for the #1 Rap album on iTunes, Amazon and Billboards!!!  Twista also released the music video for the third single off Category F5, “Yo Body” (Feat. Do or Die and Johnny P).

If you haven’t checked out Category F5, make sure you go to iTunes or Amazon to cop!

Fresh Fridays – Live Video

Friday, February 20th, 2009

Looking for the next new thing? Check out Ustream.tv, the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. Viewers can directly chat with the channel owner as well as their peers who are also viewing the video stream.

Ustream.tv is quickly taking the internet by storm, providing live broadcasts of concerts, political events, sports, vlogs, talk shows and personal channels.

Not in the know?? Check it out, hit up Ustream.tv and browse the channels… If your a Hip-Hop head, check out De La Soul’s Dugout that broadcasts Live DJ’s from across the nation.

Change the Game

Friday, November 7th, 2008

During his historic acceptance speech, President Elect Barack Obama graciously thanked many of the people that made his run for the White House so successful. And while Obama’s campaign rightfully touched on numerous hot button issues and moving philosophic ideals, it had to be effectively and consistently communicated.

Being the marketing heads that we are here at Cashmere, we decided to break out a few of the strong points that we noticed. Obama has the chance now to change the world and how we look at it, he’s already changed enhanced our vision!

Cashmere Observations of the Obama – Marketing – Positioning – Branding Campaign

1. Simplicity. A majority of the population thinks that our country is going in the wrong direction, hence Obama’s focus on the word “Change.”

2. Consistency. Did you notice that the one consistent word/theme always present in his messaging was the word “change”? You saw it everywhere—in everything from creative billboards to t-shirts, stickers to yard signs, e-mail blasts to text messages. He repeated the message over and over and voters identified him with the concept.

3. Relevance. By his relentless focus on change, he forced his opponents to devote much of their campaign time discussing changes they proposed for the country. And how their changes would differ from the changes that he proposed.

4. Social Network. His campaign utilized and/or created the tools that let people (especially new voters) get engaged easily and in a manner with which they were already familiar. Both on and offline, it was very easy for people to participate. a Facebook application that let users remind their network to vote for their candidate of choice in the U.S. presidential election by “donating” their Facebook status, the Obama team really embraced the new renaissance.

5. On the Move. Did you get an Obama text, either directly from his campaign or from a friend that forwarded it? Strategies like the first political campaign app introduced for Apple’s iPhone (which included an Obama “Countdown to Change” calendar that ticked off the seconds until Election Day) to Obama’s use of communication methods that like texting were embraced. Many of these had previously been ignored but when used properly they allowed his message to reach specific demographics instantly—with a device that was already right in their hand.

6. Get that Paper. A template that provided a record-breaking amount of donations was built upon gaining small sums of money from a huge amount of people. While the Obama campaign had no shortage of large donations from the usual streams, the ability to donate through the internet, allowed for a grassroots, bottom-up model that gave people the feeling of actually being able to help the cause—and eventually change the world.