Archive for the ‘Sports’ Category

X Games 17 Invades Los Angeles

Wednesday, July 27th, 2011

Each year skaters, BMX, motocross riders and rally car drivers gather in the summer to participate in one of the biggest events of its kind: the X-Games. This year marks the 17th X-Games, which will be hosted in Los Angeles’ Staples Center and L.A Live Just to recap, X Games 16 was viewed by 35.4 million people alone in the U.S over a four day period.

The X-Games are an action spots enthusiasts dream come true with several days of non-stop competition. Athletes perform in various events as they get judged on time, skill, difficulty, execution, and other categories for the various events.

Tune into the X-Games on ESPN starting Thursday to witness skateboarders like Bob Burnquist, Bucky Lasek, Nyjah Huston and several others rip it up as they kick off with with the BMX Park Elimination event at the Event Deck at L.A Live. A full schedule of the X-Games events can be viewed here.

This is definitely shaping up to a be a must watch for any X Games fan. Check out some of the higlights from X Games 16 below. X-Games 17 begins this Thursday, July 28th at 12:00 P.M. on ESPN.

While NBA Takes a Break, the Drew League Excites Basketball Fans

Monday, July 25th, 2011

It’s been a quiet summer in the world of basketball. The NBA Lockout is in full effect and that means no Las Vegas Summer League, no pre-season training camp, no NBATV, and obviously no regular season. In the midst of all this, Los Angeles has been able to scrap up a few lingering pieces of the NBA and bring them to the legendary Drew League.

Located in Watts, not only has the Drew League been a place of solace for basketball enthusiasts who are dying to see some competitive basketball, it is also a place where current and former NBA players  and even celebrities can go get in on the action themselves. Players such as James Harden, Dorrell Wright, Nick Young, Demar Derozan, Tyreke Evans, Michael Beasley, Derrick Williams, Kevin Durant, and Lebron James have all showcased their talents to the city of Los Angeles.

The Drew League has become synonymous with one of, if not, THE best Pro-Am leagues in the country. Dino Smiley, the Drew League commissioner, has been constantly commended for his creation of the Drew League and the driving force behind it; he always reiterates the fact that the league is for the benefit of the community and most importantly, the kids.

The Drew League holds games every Friday, Saturday, and Sunday, and the best part about it? It’s absolutely FREE. Click here for more information: http://www.drewleague.com/

Tim Lee, @timbox29

#Sugartime with Brother Naazim

Wednesday, May 4th, 2011

Leading up to his big fight with Manny Pacquiao, ‘Sugar’ Shane Mosley is giving an in-depth looking at his training camp with the webisode series Sugartime.

In the newest episode, Sugartime speaks with his trainer, Brother Naazim Richardson as he discusses Shane, their relationship, and camp life.

Watch the latest Sugartime video below! Stay connected to ‘Sugar’ Shane all the way up to the May 7th fight on his official website, Facebook, Twitter, and YouTube.

‘Sugar’ Shane Mosley goes viral with Sugartime

Thursday, April 28th, 2011

There’s been a lot buzz building around ‘Sugar’ Shane Mosley’s upcoming Welterweight title fight with Manny Pacquiao on May 7th. It’s even going viral, as the Sugar Shane team has released Sugartime, a video chronicling his training at his Big Bear facilities.

Speaking with the people who know him best –his trainers, business partners, and long-time friends– Sugartime gives an honest and compelling look at not only the fighter, but the man, Shane Mosley.

Check out the video below and make sure you’re keeping up with everything in Sugar Shane’s word on Facebook and Twitter.

Cashmere Event Recap: LA Marathon

Tuesday, March 22nd, 2011

Soggy weather conditions this past Sunday didn’t deter an estimated 25,000 LA Marathon runners from hitting the pavement to complete the 26-mile, 385-yard course. Participants braved the heavy rain and gusting winds in ponchos, some even slicing up trash bags as makeshift rain jackets, as onlookers huddled under umbrellas to watch the race from Dodger Stadium to the Santa Monica Pier.

In the end, Markos Geneti of Ethiopia won the men’s division in a record-breaking time of 2 hours, 6 minutes and 35 seconds. Ethiopia also claimed the women’s division, with Buzunesh Deba beating out the competition in 2 hours, 26 minutes and 35 seconds.

Speaking of record-breaking, American sumo wrestler, Kelly Gneiting, set a Guinness World Record for his participation in the race. The 410-pound champion became the “heaviest person to complete a marathon,” finishing out the marathon in 9 hours, 48 minutes and 42 seconds.

Charitable contributions were counted at around $2.15 million, with more donations continuing to come in, benefiting the race’s 68 affiliated charitable organizations. One of those charitable fund raising initiatives was put on by the Boss Lady, Shante Broadus. She completed the race while raising more than $10K in support for her Lupus Foundation.

Find more LA Marathon coverage and results at ABC7 and RunnersWeb, and race photo gallery at LATimes.

Tinie Tempah talks Fight Night Champion, Challenges Murs

Tuesday, February 8th, 2011

After announcing the full roster of songs that will be on the soundtrack for their upcoming Fight Night Champion game last week, EA was able to sit down with one of the artists featured on the in-game soundtrack, UK superstar, Tinie Tempah.

Check out the video below as he discusses the newest Fight Night game, what he thinks about his song being in the game, and witness him throw out a challenge to Murs to see who has the best skills in Fight Night Champion. Will Murs accept? Stay tuned.

EA Sports Fight Night Champion hits stores March 1st for the Xbox 360 and Playstation 3.

Snoop Dogg All-Stars win 9th Annual Snoop Bowl

Monday, February 7th, 2011

For the 9th Annual Snoop Bowl, Snoop took his all-star team to Dallas to take on Deion “Primetime” Sanders’ TRUTH All Stars.  Both celebrities are active with youth football so it was only right they put something together like this.

“In conjunction with Xbox and Kinect, it’s a beautiful thing to have the kids interact and put the football game and football feeling back into the streets,” shared Snoop in an interview on site at the game.

The event went down the day before the Super Bowl and was sponsored by Kinect for Xbox 360.  The TRUTH All Stars were gathered from all over the nation while Snoop Dogg’s squad consisted of All Stars from California.  All in good fun, Snoop’s team beat Deion’s team 57-12.

“This is the 9th annual Snoop Bowl and I’m excited to just be a part of it,” Sanders said. “When we mentioned that Xbox would be involved, these kids eyes lit up like a Christmas tree. They were so excited, they were elated. I think some of them were more excited about Xbox Kinect being here instead of the football game.”

Besides the lopsided victory it was a good event that allowed some youth to travel, compete and get up close and personal with Snoop and Deion.

Skullcandy Unveils Their NBA Starting Five Crew

Thursday, October 21st, 2010

NBA All-Stars, Kevin Durant and James Harden of the Oklahoma Thunder, Deron Williams of the Utah Jazz, The Chicago Bull’s Derrick Rose and Andre Iguodala of the Philadelphia Sixers have teamed up with Skullcandy to form the “Skullcandy Crew”.

“The Skullcandy Crew” brings a fresh, new outlook on outerwear. Combining music and sports, Skullcandy has secured some of the hottest young stars in the NBA to give us the 411 on some real ballers. Whether its hosting charity events, updating Twitter accounts, hangin’ out backstage or droppin’ beats with the Roc Nation family for our musical pleasure, the Skullcandy dream team has broadened the scope on true entertainment and fashion.

Check them out at SkullCandy.com to get all the scoop on and off the court! And be sure to check out the official Skullcandy Crew video below.

Cashmere Participates in PUMA PT3 Tournament!

Monday, October 18th, 2010

This past weekend, PUMA put on their annual PT3 Ping Pong tournament and we here at Cashmere were lucky enough to be invited to participate.

A total of 16 teams of three competed for the title of PT3 champions which included the grand prize of the brand new PUMA ping pong table for their company. The new ping pong table was unveiled at the event and features a design by aruliden that allows players to write on the surface with chalk.

Although Cashmere did not prevail, the event was all in good fun and Team Band of Outsiders ultimately took the prize. The tournament was sponsored by Pink’s hot dogs and featured a day full of ping pong with free dogs and drinks.

Cashmere Event Recap: The 2010 ESPYS

Thursday, July 15th, 2010

The ESPYS, Excellence in Sports Performance Yearly Awards, is that one moment in award history that truly marries fans of the collegiate and professional sports industries, the film and entertainment industry as well as music AND fashion all into one pot.

This year the ESPYS brought humor, the highlighted plays and stories, coach and team moments but with a little bit of a twist. The twist is host, Seth Meyers, who is the anchor of Saturday Night Live’s “Weekend Update”. Meyers acceptance of the host position cut Samuel L. Jackson’s potential chance of attaining his 5-time ESPY Awards Host “badge” this year.

View the behind-the-scenes video below to judge for yourself if Meyers met or exceeded the mark set by Samuel L. Jackson. And also, below, take a look at this year’s winners.