Archive for the ‘T.I.’ Category

Cashmere Tech Wrap-Up

Friday, March 25th, 2011

AMAZON.COM LAUCHES APPSTORE

Amazon.com opened its version of an app store for smartphones today, focusing exclusively on apps for Android-based devices.

The Appstore (as it is called) launches with 3,800 apps available, and is offering a free download of an exclusive level of the highly popular Angry Birds game to draw attention. It’s available both online at amazon.com/appstore, and can also be downloaded to users’ Android phones — essentially replacing the default Android app shopping experience.

There’s a few interesting twists here.

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PSONAR TO OFFER ‘PAY AS YOU GO’ MUSIC SERVICE

Early on, the single introduced music to kids.

It was a cheap way to decide which albums to buy. Many argue that the single helped establish a record buying habit in youth that would carry on for the rest of their lives.

Today, kids use YouTube and file sharing as a cheap why to decide which singles to buy, and well, “not” buy. A new music service called Psonar is hoping to achieve a similar feat, to offer fans a cheap way to listen to music in general. For a Cent per play, the service will let users stream any song they want. They can ‘pay as they go’ or buy 5$ worth, i.e. 500 streams. It also lets friends “gift” playlists to each other.

Psonar has an interesting business model; it aims to position itself between the gray area of buying songs or paying a monthly fee to a subscription service. In some ways, the service does target kids that are looking for a cheap and legal method to consume music. A Cent per play doesn’t seem like too much to ask.

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BANDORIUM – THE NEW WEBSITE TO FIND LOCAL AND LIVE MUSIC

Bandorium is a Music Social Network where Fans can listen to local bands and find venues that have live music. Whether you’re a Band looking to promote your next gig, a Fan looking for a place to go, or a Venue looking to put the word out that you support live and local artists, Bandorium is the place to go.

How would you like to be able to find local artists in your area and listen to their music? Bandorium.com makes it easy to find venues that offer live music. Everything from local coffeehouses, restaurants, bars and taverns, to full-fledged concert halls, it’s all there at Bandorium.com.

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COLOR’S AMBITIOUS PHOTO APP SEEKS TO REINVENT MOBILE SOCIAL NETWORKING

Say hello to Color, a new mobile photo-sharing application with a star-studded list of entrepreneurs and an eye-popping $41 million in funding. Its goal is nothing less than to become the ultimate local discovery tool.

The app, which made its debut just a few hours ago on iPhone (and very soon on Android), is best described as public photo and video-sharing app for groups. Yet it doesn’t have the typical friending or following that you’ll find on Facebook, Twitter, Path or Instagram. Instead, Color chooses which pictures you see based on your location and how often you’re sharing photos with someone else. Every photo and video is public, not only to the people you consider your friends, but to any stranger within your proximity.

When you launch Color, the app delivers a stream of content from anybody within 100 feet of your location, as well as anybody within your “elastic network.” In Color, you don’t choose your network; instead, the app determines your social network by figuring out who you’re hanging out with on a regular basis. Every time two friends use the app near each other, Color’s algorithms detect it and use it to essentially rank your friendship. You can also curate your elastic network through actions such as asking the app to “Show More” of a particular friend or liking/commenting on a friend’s picture.

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SEAMBI: DYNAMIC PRODUCT PLACEMENT

SeamBI is an advertising technology innovator that enables brands to seamlessly integrate their product or message into existing television, film and Internet content. Its proprietary technology guarantees advertisers DVR-proof, targeted audience exposure, without compromising the integrity of the content.

SeamBI’s patented technology is an easy-to-use system that allows advertisers to integrate their product or brand directly into original programming content, when viewer engagement is at a maximum. Advertisers now have the ability to work in concert with on-air campaigns, complimenting and reinforcing their marketing message with digital brand integration during the programming itself. The SeamBI solution provides unprecedented product placement opportunities for brands which may not have been able to participate in traditional product placement due to time and cost restrictions.

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