Archive for the ‘viral marketing’ Category

FACEBOOK TIMELINE RAISES BRAND PAGE ENGAGEMENT 46 %

Tuesday, March 27th, 2012

A recent study by Simply Measured showed that the new “Timeline” feature on Facebook is giving brands 46% more engagement compared to the other layout.  They say these are just preliminary results but it’s interesting nonetheless.  For more details check out Mashable.

Cashmere Agency at the White House For The First Twitter Townhall

Wednesday, July 6th, 2011

Twitter.com and President Barack Obama partner for the first Presidential townhall on the social media platform. Twitter.com receives 148,742,825 monthly visits and has an estimated 200 million users tweeting well over 200 million messages daily. Obama and his team are revving up campaign efforts for the 2012 Presidential Election, and are using this powerful tool to engage young voters and recapture their support heading into 2012.

President Obama would like to focus the conversation on the economy and jobs but Twitter will choose the questions based on the themes and popular topics they see among the submitted questions.  So far thousands of questions have poured into the #AskObama hashtag ranging from unemployment and the deficit, to Afghanistan and Libya and the legalization of marijuana.

What will you ask President Barack Obama? Tune in to the live webcast at 11am PST (2pm EST) via askobama.twitter.com and submit your question NOW for a live response by the President using either @TalktoBarack or #AskObama hashtags.

The League of Young Voters Education Fund will also be present, along with Cashmere Agency, with their “Twitter mob” in full force. To band together with like minds and make an impact tomorrow, join efforts with the League by becoming a part of the #TalktoBarack Mob to amplify your voice and get your questions answered.

GROUP by House of Legend

Tuesday, June 21st, 2011

For a couple of years, we’ve been enjoying flash mobs everywhere, whether they were in an enormous train station or in a tiny mall. GROUP, developed by Aaron Siegel and Larry Legend, took it to a new level, incorporating an iPhone app.

This project gathered New Yorkers to the corner of Broad and Wall Street today at 12:45 PM EST to create a droning sound together through the GROUP iPhone app. The great thing about this is that people did not have to take the time out to practice together and that each phone made a different sound to harmonize.

Check out the intro video below and visit the House of Legend website.

Intro video:

Digital Push for the Presidency

Tuesday, April 12th, 2011

Already, social media is dominating the upcoming 2012 race to the White House. Mitt Romney, the former Governor of Massachusetts, announced his candidacy with a 150-second YouTube video, blasting President Obama for failing to “know how jobs are created in the private sector.”

Romney’s video comes one week after Obama launched his own campaign initiative via YouTube, to which Romney fired back on Twitter with “@barackobama I look forward to hearing details on your jobs plan, as are 14m unemployed Americans.”

Without a doubt, social media will play a much larger role in the 2012 Presidential race than it did in the 2008 race, when President Obama led a revolutionary campaign utilizing Facebook and Twitter, while John McCain fell behind using his more conventional operation.

Currently, Romney has 840,000 Facebook fans and more than 33,000 Twitter followers, but that’s peanuts compared to Obama’s 7.3 million Twitter count and 19 million Facebook fans.

Time to play catch up, Romney.

Cashmere Tech Wrap-Up

Friday, December 24th, 2010

DREAMWALK: THE MOBILE TREASURE HUNT

Use the DreamWalk mobile app to hunt for real treasures hidden around your city or create your own treasure hunt to promote your business. DreamWalk is a location-based marketing solution that is interactive, rewarding and fun!

Click here to visit site for more details

Sony Launches Subscription Music Streaming Service Challenging Apple’s Market Dominance

Sony Corp. on Wednesday launched a music streaming service in a bid to boost sales of its consumer electronics and break Apple’s dominance of the online music business. The music subscription service gives users access to a catalog of 6 million songs, which can be streamed across Sony’s PlayStation 3, personal computers and Bravia TVs.

Click here to read full article

Click here to visit site for more details

5 PREDICTIONS FOR THE MUSIC INDUSTRY IN 2011

The music industry continued suffering its hardcore identity crisis in 2010, buffeted by the languishing major labels, continued leaks/file-sharing and that most confusing of conundrums: How to get music to fans in a way that makes sense — without losing money.

Still, despite the industry’s continuing difficulty to adapt to the digital age in a truly profitable way, we have seen some stirrings of change: the expansion of the online music video oeuvre, more creative and diverse methods of releasing albums (via Ping, Facebook and even mobile apps), and more mainstream, established publications and institutions embracing social media all the more.

There’s a lot of noise out there in the music world — and we’re not just talking about the genre — and we’re all hoping that out of that tangle of ideas and sounds comes the antidote that will fix a system that is so obviously in flux. Although I don’t quite see that antidote being concocted this coming year, I do see more trial and error and creativity brewing that could, in the end, lead to the music industry’s eventual rebirth. Either that or it will all implode and we’ll live in eternal silence, but somehow I doubt it.

And with that I bring you my predictions for 2011.

Click here to read full article

FOURSQUARE SQUARES-UP TO FACEBOOK, ADDS CHECK-IN PHOTOS AND COMMENTS

Foursquare just upped the ante in its battle for control of the check-in location-based business by adding in the ability to upload photos and comment on friends’ check-ins. It’s a subtle change, but could have big impact on the battle with peers like Facebook.

Click here to read full article

Click here to visit site for more details

DROPCARDS.COM

Dropcards is the brand name synonymous with music download cards – high-quality, gift card shaped cards printed with your own custom artwork, a website address and a unique access code to unlock digital downloads – helping to successfully bridge the gap between the physical and online world of music downloads.

Most commonly used as a cost-effective alternative to CDs, Dropcards offer customization and distribution options never before available with traditional formats.

Click here to visit site for more details

Machete Immortalized in Brisk Iced Tea Campaign

Wednesday, December 22nd, 2010

In connection with the Machete DVD release on January 4th, the one and only Danny Trejo (Machete) is set to join the ranks of Lipton Brisk Iced Tea in claymation form.

Made popular over a decade ago, the claymation commercials have featured Bruce Lee, Babe Ruth, Elvis and Frank Sinatra and there’s no doubt that this new commercial featuring Machete will be unmistakably Brisk.

This video below, shot by the popular Levi Maestro, is a behind-the-scenes look at the making of the claymation commercial and features an exclusive interview with Danny Trejo.

Immortalzed

Check out the video:

Cashmere Top Social Media Picks of 2010

Monday, December 20th, 2010

Take a look at the “Top Social Media” tools and campaign for 2010 as submitted by the ladies and gentlemen of Cashmere Agency:

Alex

Social Media Tool: Foursquare

Description: Foursquare is my pick for social media tool of the year as it has put location-based social networking on the map. Foursquare has changed the way I travel to all types of places because I am always checking-in and seeing if there are any specials I can take advantage of or tips from others that I can use. I never thought I would get so into it, but I always find myself checking out where my friends are at and competing for badges and mayorships. Foursquare is a great tool for personal as well as promotional use; there are so many opportunities for cross-promotion, scavenger hunts and interesting contest ideas.

Alice

Social Media Tool: Twitter

Description: When IGNITE 2010 was happening in Atlanta, #ignite2010 was used to spread awareness of the positive event. It was a success and received praise from both participants and attendees.  It was a combined effort from the Cashmere family and showed extreme support from everyone.

Ignite 2010 links

Alison

Social Media Campaign: How To Make Your Music Video Go Viral: 10 Tips From Cee-Lo, OK Go & More

Description: I really enjoyed this article because it is totally true! All the most popular viral videos are something we can relate, something that is actually good, a song cover or involves cats!

Read full article!

Anthony

Social Media Campaign: Antoine Dodson Bed Room Intruder Phenomenon

Description: Ingenious viral video marketing where someone took a real news event and created a pop culture buzz culminating with the Liberty University Christmas Carolers giving a special performance about it.

Brandon

Social Media Campaign: G.O.O.D. Fridays

Description: Kanye West leaked products of studio sessions/songs out via the internet to build up anticipation for his studio retail album.  The campaign was dope because such a high profile artist on his own flooded his own “leaks” to the public.

Basically adapting the idea of putting out free music to promote his upcoming project. Instead of a mixtape, it was for an actual retail product.  It also caused rumors of an EP with himself and Jay-Z.  The branding of the project was crazy too, a simple but consistent use of distinct typography over simple photographs.  This style was stolen/bitten/adapted by up-and-coming artists leaking their freestyles over Kanye’s leaked tracks.  Kanye also used twitter to drive traffic to download links.  He made simple tweets to build anticipation for specific songs (with features).  The features he brought together were crazy as well.  Huge starts on FREE tracks.

Kanye West’s GOOD Fridays

David

Social Media Tool: Foursquare

Description: While numerous location-based social networking platforms popped up in the social media world, in 2010 Foursquare remained king. It’s ease of “checking in” at various venues allowed everyone to share with their friends where they were and what activity they were engaging in at that moment. We will see what 2011 will bring for this innovative social media tool.

Grace

Social Media Campaign: Whopper Sacrifice

Description: Burger King asked to un-friend 10 friends on Facebook to get a free Whopper. Unlike other campaigns, it used the fact that Facebook doesn’t mean as much as it seems by using a cheap and already accessible prize. It wouldn’t have worked if the prize was huge. Though it is borderline mean, it’s just hilarious that you would choose a Whopper over 10 friends.

Jason

Social Media Campaign: The Boondocks Soap Box Gifting

Description: I’m a fan of the The Boondocks, and it was cool to be able to create a viral campaign for the TV series.  We created a cool concept, and went out and executed.  We also got to work with a lot of different artist.

Paul Wall video

Jasmin

Social Media Campaign: Kanye West joins Twitter

Description: I think the greatest thing that happened to Twitter was when Kanye West first joined.  It brought a ton of attention when he announced he was going to follow one random person on his follower list, that is a great way to get your follower numbers up.  Everyone was watching what he was tweeting, he kept it interesting with posting lots of pictures and saying outrageous things.  It wasn’t really a competition but there was definitely strategy behind it and it made a lot of blogs/online media stories.  He had made a statement that he was trying to rehabilitate his image and this was the best, fastest and most direct way to reconnect with his fans and different demographics.

I like it because it was a clever way to get people to listen to what he says, he could drop a fake album title and websites everywhere would post about it.  He could promote or send any message he wanted through twitter only and it would still get as much attention as if he ran an entire online media campaign.

Kanye West’s Twitter!

Kelly

Social Media Campaign: Numark V7 Workshop at the Scratch Academy

Description: The highlight for me this year was the Numark V7 Workshop that took place at the Scratch Academy on July 31, 2010.  This was an event that we helped set up and got to see some of my DJ friends come out and play with the Numark V7 turntable controllers.  We captured hours of footage, interviewed a bunch of DJs on what they thought about the Numark V7 and compiled it into dope video piece.  This was also the last time I saw my friend, Dannie “Fut” James, who came out and supported the event even though he was not feeling well.  Fut passed away earlier this year from a form of cancer known as multiple myeloma.  If you pay close attention to the video, it shows a shot a painting of DJ Hideo Sugano who we also lost this year.  May both of you Rest In Peace…

Kosta

Social Media Campaign: Snoop Dogg Green Screen Campaign

Description: With Snoop Dogg’s new album nearing its release Cashmere Agency was tasked with developing and interactive and creative promotion plan. Referencing the Old Spice Social Media campaign, Cashmere took Snoop Dogg and placed him in front of a green screen to let him do his thing. As a result Snoop started calling out top celebrities and tastemakers on Twitter.  Ranging from Ashton Kutcher to Martha Stewart each celebrity received a public tweet from Snoop linking back to his green screen video for them. The campaign resulted in millions of views and hundreds of thousands of Tweets and Retweets.

Kristen

Social Media Campaign: Old Spice Guy Videos and Commercials

Description: This past year, Old Spice cleverly launch a marketing initiative starring Isaiah Mustafa.  The campaign first gained noticed  on from their television commercials with Mustafa and quickly became a hit online via Old Spice’s YouTube website.  The campaign also included a Twitter marketing initiative where Mustafa would do a video shout out to random celebrities, talking about random topics all the while holding an Old Spice bottle.  This was one of my favorite campaigns because it was funny, captivating and was not over the top promo-ie.  The videos and commercials also were very inventive and the type of filming style has rarely been seen.

Misty

Social Media Title: Key Visual New Media Strategies

Description: The power of connecting people and connecting with people of varied demographics and life experiences is a spectacular strength, especially if done correctly. From interactive page skins and the customized FBML tabs on Facebook to the detailed and ultraly artistic packaging of Kanye West’s “My Beautiful Dark Twisted Fantasy” album, the visual element is harnessed and ultimately propels the success and sale of a product. I look forward to seeing the visual and creative aspect of marketing and advertising enhance over the next year. What a wonderful, evolving world we are blessed to sculpt.

NBA Jam Session’s Facebook Page

Mimi

Social Media Tool: Geo-location phone applications (i.e. Foursquare, Gowalla, Facebook Places)

Description: I think this technology is truly the future of marketing as it enables brands and advertisers engage with users wherever they are.

From a user stand point, the service offers consumers an engaging city guide, friend-finder and game that challenges people to explore new places and connect with other locals in a fun, social way.

From a brand/advertiser stand point, the opportunities are endless. Advertisers receive detailed information about their audience and their product preferences and behaviors. The nature of the technology presents advertisers with extensive creative marketing opportunities including coupons/deals, check-in challenges, location-based lists and treasure hunts.

The applications also act as free, organic marketing for advertisers as users share and talk about the places they are at directly with their network.

Nereya

Social Media Tool: KickStarter.com

Description: Free, online fundraising platform  designed to connect ideas directly with donors. Each idea creates a project profile and interested donors can pledge online to support the project. Projects do not go through unless they are meet 100% of their funding goal to protect both the project makers and donors money. I am a fan of this because it allows you to see interesting ideas people are coming up with and support making those dreams a reality. A classmate of mine used it for the first time and he received enough money to fund his first independent short film.

Nneka

Social Media Campaign: Antoine Dodson From Rage to Riches

Description: My most memorable online moment in 2010 was Antoine Dodson. This cat went from he and his family being victims of a burglar and would be rapist in their Lincoln Park project apartment, to exploding online an international phenomenon after his interview with the local news went viral.

The “Bed Intruder” viral video was remixed from an original news story and the chopped and screwed version garnered millions of YouTube clips, and the song was made available on iTunes. There was a Halloween costume made in Antoine’s image, an online video game, he even performed “Bed Intruder” at the 2010 BET Hip Hop Awards in ATL.

Antoine Dodson represented what a true viral video is, and helped solidify the web as the new television for our generation.

“…and you can run tell that…homeboy!”

Rona

Social Media Campaign: Although this is more of a marketing campaign, it does involve social media and is innovative: DailyDooh.com.

“This one-of-a-kind experience allows consumers to learn all that DROID DOES via a fun and holiday spirited, interactive game featuring the famous Verizon Wireless Droid Snowbot.

Description: Using various forms of gesture, touch and social media interactivity, Pearl Media, along with its strategic partner EyeClick Ltd. challenged consumers to block rapid firing snowballs from the Droid Snowbot. As time counts down, snowballs featuring different
elements of the Droid phone are mixed into the game with regular snowballs.

When the game is complete, consumers are able to enter in their email addresses and share their experience with thousands of friends by posting their results on Facebook.”

Ryan

Social Media Campaign: Cali Swag District’s Dougie Phenomenon

Description: To me, the year’s best campaign was from Cali Swag District’s “Teach Me How To Dougie”. In an organic, grassroots and credible way the song became a pop culture phenomenon. CSD managed to do everything that large brands and companies spend millions of dollars on trying to achieve. These kids from Inglewood proved that being young, inventive and fun is still infectious and is crafted perfectly for the beginning of the next decade!

Theresa

Social Media Campaign: While the tabloids and news were filled with announcements of Prince William’s engagement, Snoop Dogg cleverly used the opportunity to declare his feisty song “Wet” as official soundtrack for Price William’s birthday party. This announcement took place via Twitter, by literally flooding the social network with humorous tweets addressed to hundreds of influencers (actors/actresses, artists, athletes, DJs, etc.).

It was impossible NOT to notice Snoop’s musical contribution to the big news of the Prince’s engagement, and it got everyone from Jimmy Kimmel to big international press publications to  laughing and talking.

I think it was a genius idea to use the occasion of a big tabloid hit for promotional purposes and put a comical spin on a news piece about the usually somewhat “seriously” viewed Royal British family. The campaign proved, once again, that Snoop hasn’t lost his sense of humor and his skill to stay relevant in this day and age when times are changing faster than ever.

Cashmere Tech Wrap-Up

Friday, December 17th, 2010

TWITTER’S 10 MOST POWERFUL TWEETS OF 2010

Twitter, as part of its review of 2010, has just released what it thinks are the 10 most powerful individual tweets of the year–from a field of 25 billion.

Some of these list items are expected–BP’s tweet, and Ecuador’s emergency in particular, but some may wonder about Conan being on there. This is a feature of the list being hand-selected, and it does serve to show that Twitter covers a wealth of different uses from raw news to entertainment.

Click to see the 10 most powerful Tweets of 2010

COMMS CORNER’S 11 TWITTER AND SOCIAL MEDIA TOOLS TO TRY IN 2011

Click to read full article and check out which Twitter & Social Media tools to try out

HOW TO MAKE YOUR MUSIC VIDEO GO VIRAL: 10 TIPS FROM CEE-LO, OK GO & MORE

Mashable has talked with musicians, including Cee-Lo Green, Auto-Tune the News, and OK Go, and gathered together their top tips for making an eminently shareable music video.

Click link to read full article

U.S. MOBILE AD REVENUES TO REACH NEARLY $3 BILLION BY 2014

Today, BIA/Kelsey is releasing a new report that shows that U.S. mobile advertising revenues will grow from $491 million in 2009 to $2.9 billion in 2014.

The study evaluates any advertising placed in mobile search (text advertising applied to search queries on mobile devices), display (display advertising applied to app and mobile Web inventory) and SMS (commercial SMS messaging). During the forecast period, BIA/Kelsey expects U.S. mobile search ad revenues to grow from $59 million to $1.6 billion, U.S. mobile display ad revenues to grow from $206 million to $803 million, and U.S. mobile SMS ad revenues to grow from $226 million to $562 million.

Click link to read full article

JUMO MIXES SOCIAL ACTIVISM AND FACEBOOK FOR A GLOBAL CROWD

Chris Hughes, the co-founder of Facebook and the social media expert behind Barack Obama’s 2008 presidential campaign, has now launched a new social network designed exclusively for social activism. The idea behind the new site, called Jumo, is to help users find causes that mean a lot to them, and strengthen their ties with other, similarly minded activists.

Read Full Article Here.

KiD CuDi’s New (Unofficial) Music Video “All Along”

Tuesday, December 14th, 2010

Ever the trendsetter, Kid Cudi’s got a dope new (unofficial) video for his song “All Along”

Check out the innovtive stop motion video below from Kid Cudi, “All Along”!

Cashmere Tech Wrap-Up

Friday, December 10th, 2010

GOWALLA INTEGRATES WITH FOURSQUARE

Gowalla now lets you broadcast your checkins on not only its app, but Twitter, Tumblr, Facebook Places and Foursquare as well. Gowalla even lets you earn Foursquare badges and Facebook Deals through the iPhone app. As an added bonus, Gowalla also pulls in Foursquare Tips whenever you check in.

Gowalla has created a new Universal Activity Feed, an aggregated stream of checkins coming from Foursquare, Gowalla and Facebook Places. Instead of opening up multiple apps to see where your friends are hanging out, you can see all of their geosocial activity from one interface.

For more info on Gowalla and Foursquare.

INTRODUCTION TO WOOBOX

Woobox Promotions allows businesses to create coupons or offers for their promotional campaigns. Not only is the coupon relatively easy to make via your free Woobox account, but it can include QR codes and other features.

For more info on Woobox.

WHO’S USING TWITTER

The Pew Research Center is out with a new report that focuses on Twitter usage in the U.S., and it reveals that 6% of the entire U.S. adult population uses Twitter.

Here are some select statistics about the actual tweets that are going out there:

• 72% of Twitter users say they post updates about their personal life, activities or interests.
• 62% post work-related updates.
• 55% use Twitter to share links to news stories.
• 53% use the service to retweet others’ material.
• 40% use the service to share photos with others, while 28% use it to share videos.
• 24% tweet their location.

Click to read full article.

THE LIST OF THE TOP iPHONE AND iPAD APPS OF 2010

Apple has just announced their year-end top lists for iTunes, which they call “iTunes Rewind”. These lists span music, movies, TV shows, podcasts, etc. But the most interesting list is probably for apps.

Click to see the full list.

MYSPACE CEO: WE DON’T CARE ABOUT SELLING MUSIC

At the LeWeb conference in Paris Wednesday, Myspace CEO Mike Jones described the current Myspace as a destination for music fans, even as it conceded its social networking side to Facebook. “My goal is, you come to Myspace, you listen to some new bands and connect to those bands,” Jones told audience members. “I don’t want to be the place that replaces iTunes. I want to be the place where you learn about music and then take that to wherever your music consumption happens.”

Click to read the full article.