Archive for the ‘viral marketing’ Category

It’s Common Cens(us)

Thursday, March 4th, 2010

2010 marks the return of the U.S. Census. What is the Census you ask? Why should I care? How does it affect me and my family? These are valid questions that many Americans are asking. Well non-profit organization, 99Problems.org is answering all those questions for you and spreading the critical message about the Census…but in a cool way so you understand exactly what this means for communities nationwide.

Using the theme “Numbers Don’t Lie” as a backdrop, 99Problems.org is bringing familiarity to hip-hop lovers and minority communities. It’s also going about effectively explaining why an accurate count of the U.S. population is essential in determining the location of hospitals and fire stations in your community, along with schools, safe construction, and most important, the numbers of seats your state occupies in the House of Representatives. As 99Problems.org states, “Filling out the Census form is a free and easy way to fight for the resources and respect our community deserves. It’s up to each of us to make sure our community counts. Be smart. Take the Pledge!”

Filling out the Census form takes a mere 10 minutes to do, but will affect the livelihoods of not just yourself, but every other American, despite cultural, racial or political background. Click on the banner below to take 99Problems.org’s Pledge to Participate in the 2010 Census and you’ll receive a free download of  the Numbers Don’t Lie mixtape hosted by DJ Willie Shakes. And check out the video below of  99Problems.org’s  Numbers Don’t Lie Philly tour stop.

New Balance Launches NewBalance365.com Project

Wednesday, February 24th, 2010

Kicking off their brand new site, for the next 365 days shoe company New Balance will be putting out a collection of short films to spotlight a different shoe from its new global spring/summer 2010 collection. This is a pretty interesting concept in regards to social media, especially coming from a shoe manufacturer. These days, any worthwhile social media related project has to include the ubiquitous iPhone app and true to form, New Balance has created one as well to keep consumers engaged and “balanced”.

iPhone apps are cool and all, however New Balance 365 has taken their app a step further. Not only can you watch the each daily NewBalance365.com video through your iPhone,  the app also acts as an alarm clock that will wake you up with something new and different every day, providing users with a daily dose of “balance”.  It even records your sleeping habits so you can compare them with the sleeping habits of the rest of the world.

It’s actually quite interesting once you start looking at the graphs covering demos like “Oversleepers”, “Late Risers vs. Early Risers” and “Sleep Worldwide” on their website. It’s good to know that the majority of the world is awake right now with, you know, sleep being the cousin of death and all.

Check out their launch video below and head over to NewBalance365.com to see all of their previous daily videos.

Fresh Fridays – Live Video

Friday, February 20th, 2009

Looking for the next new thing? Check out Ustream.tv, the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. Viewers can directly chat with the channel owner as well as their peers who are also viewing the video stream.

Ustream.tv is quickly taking the internet by storm, providing live broadcasts of concerts, political events, sports, vlogs, talk shows and personal channels.

Not in the know?? Check it out, hit up Ustream.tv and browse the channels… If your a Hip-Hop head, check out De La Soul’s Dugout that broadcasts Live DJ’s from across the nation.

Viral Marketing Is The Future!!!

Monday, December 15th, 2008

 Check out this viral vid… it explains it all!

60 Years of Soles and Stripes

Monday, November 24th, 2008

A warehouse in Brooklyn was the setting for Adidas 60th anniversary on Thursday night.  The entire front of a warehouse building was draped with a print of a giant cartoon house. Inside there were two levels, both big open spaces, with set-like rooms and vintage furnishings—a kitchen, living room, dining rooms, with free fried chicken, mac n’ cheese, pizza, beer and champagne all night, and it never ran out—and no lines! Also, the Phenomenal Handclap Band played and Touch of Class DJ’d.

Change the Game

Friday, November 7th, 2008

During his historic acceptance speech, President Elect Barack Obama graciously thanked many of the people that made his run for the White House so successful. And while Obama’s campaign rightfully touched on numerous hot button issues and moving philosophic ideals, it had to be effectively and consistently communicated.

Being the marketing heads that we are here at Cashmere, we decided to break out a few of the strong points that we noticed. Obama has the chance now to change the world and how we look at it, he’s already changed enhanced our vision!

Cashmere Observations of the Obama – Marketing – Positioning – Branding Campaign

1. Simplicity. A majority of the population thinks that our country is going in the wrong direction, hence Obama’s focus on the word “Change.”

2. Consistency. Did you notice that the one consistent word/theme always present in his messaging was the word “change”? You saw it everywhere—in everything from creative billboards to t-shirts, stickers to yard signs, e-mail blasts to text messages. He repeated the message over and over and voters identified him with the concept.

3. Relevance. By his relentless focus on change, he forced his opponents to devote much of their campaign time discussing changes they proposed for the country. And how their changes would differ from the changes that he proposed.

4. Social Network. His campaign utilized and/or created the tools that let people (especially new voters) get engaged easily and in a manner with which they were already familiar. Both on and offline, it was very easy for people to participate. a Facebook application that let users remind their network to vote for their candidate of choice in the U.S. presidential election by “donating” their Facebook status, the Obama team really embraced the new renaissance.

5. On the Move. Did you get an Obama text, either directly from his campaign or from a friend that forwarded it? Strategies like the first political campaign app introduced for Apple’s iPhone (which included an Obama “Countdown to Change” calendar that ticked off the seconds until Election Day) to Obama’s use of communication methods that like texting were embraced. Many of these had previously been ignored but when used properly they allowed his message to reach specific demographics instantly—with a device that was already right in their hand.

6. Get that Paper. A template that provided a record-breaking amount of donations was built upon gaining small sums of money from a huge amount of people. While the Obama campaign had no shortage of large donations from the usual streams, the ability to donate through the internet, allowed for a grassroots, bottom-up model that gave people the feeling of actually being able to help the cause—and eventually change the world.